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  #11  
Old 06-24-2014, 07:55 AM
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Ditta&Sons Ditta&Sons is offline
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Join Date: Aug 2013
Location: Niagara Falls, Ontario
Posts: 344
next year I will definitely try the 'buy 3 and get one free' special deal. Right now, however, I'm looking for other ways to beef up my sales figures and I think fert apps are a great way to do that without having to commit too much time to new work.
If i could declare in the ad that a certain square footage lot would be X amount of dollars, I could also avoid the time spent to view the property and take measurements by giving the client an idea of how much it will cost.
I am pricing a 5000 square foot lot at $40 for a fert app. I buy the fert at $20-30 for 55lb bags, depending on NPK rate. I thought this was a fair price to charge, any thoughts? Am I too low?
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  #12  
Old 06-24-2014, 11:43 AM
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Exact Rototilling Exact Rototilling is online now
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Join Date: Jun 2007
Location: Zone: 5B
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There is company in my area that gives away free fert on the first visit.

The entire price per application is a tough sell. Many folks immediately go into bean count mode and want to pick and choose.

I basically sell the entire package...as a package. I don't want clients who scalp mow down below 2.5", water ever evening, refuse to have their lawn aerated because it was already done 5 years ago.

I'm only interested in upselling a package bundled deal. My lawns that I control are head and shoulders better than their neighboring lawns.
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  #13  
Old 06-24-2014, 07:57 PM
Crammin'Mows Crammin'Mows is offline
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Join Date: Apr 2014
Location: Sisters, Oregon
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I think you're a bit low. We do a 1.6 markup on fert (not sure what quantity you buy in, but we buy bulk and are able then to charge this markup). That would put you at $32 t $48 dollars per bag, just in product cost on a one bag lawn. You've then got to cover your labor as well.

Also, alot of guys charge a minimum service call charge to spread (usually an hour charge even if it only takes 15 minutes to spread).
I take my time spreading, hand sprinkle corners (i use organic), and I also go over everything twice from different angles to get an even spread. Looks way better once its kicked in.

I think you could definitely stand to charge some more.
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  #14  
Old 06-25-2014, 08:15 AM
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Ditta&Sons Ditta&Sons is offline
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Location: Niagara Falls, Ontario
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Thanks for your opinions guys, I appreciate it
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  #15  
Old 06-25-2014, 09:40 AM
HBFOXJr HBFOXJr is offline
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Join Date: Jul 2001
Location: Southern New Jersey
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Aw geez guys, do it like the big boys and just charge by the app. Avg the cost and make it easy for the consumer. Trust me you can do it. $40 for 5k and materials eat 25%-38% of your sales price? Get a handle on your complete costs of doing business. Then develop sales pricing to recover costs and generate a profit.
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  #16  
Old 06-26-2014, 10:11 PM
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TMN Guy TMN Guy is offline
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Join Date: Jun 2014
Location: Tulsa, OK
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Find out what your competition is doing, find their angle and see if it is something you can do for a comparable price. If it is, be competitive and match their price.

This past spring, it seemed like I was getting a fertilizer app ad in the mail every day. I kept each one just in case I wanted to add that service later on.
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  #17  
Old 06-27-2014, 08:23 AM
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Ditta&Sons Ditta&Sons is offline
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Join Date: Aug 2013
Location: Niagara Falls, Ontario
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TMN Guy, great advise. I was told by a new customer, that her price was $400 for 4 treatments per year for about 8k sq ft. of lawns. I can beat that price into the ground and make a good profit on labour and product
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