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  #1  
Old 01-03-2006, 04:55 PM
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procut procut is offline
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Advertising on Placemats

It seems as if every restaurant in town has advertisments for local businesses printed on the placemats. I was considering buying an add. Has anyone else used this form of advertising? If so how successful was it? Also, I was told the cost is about a 1/4 of a penny each? Does that sound about right?
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Old 01-03-2006, 05:02 PM
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Trinity Lawn Care, LLC Trinity Lawn Care, LLC is offline
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I have never advertised on place mats. However, you have to think about different aspects of advertising. Ultimately, we want all of our advertising to drive in potential customers. I say this to bring my point to this: If you are thinking about place mats how busy is the restaurant. If it is a busy establishment than if nothing else you will increase your exposure to potential customers and it will help with name recognition and branding. You may or may not get a ton of biz from it, but I am sure that when someone receives a door hanger, postcard, fliers, etc. from you they may say "I have heard of this company", and if they are looking for someone then "Bam" the phone will ring.JMO. Good luck with it!
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Old 01-03-2006, 05:19 PM
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The restaurant that i'm considering is a very old well established business that always seems to be busy. Thus, is is with out a doubt that I would get tons of exposure, but still wondering how many calls/potentional customers it will actually generate.
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Old 01-03-2006, 06:15 PM
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tiedeman tiedeman is offline
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I don't think that it would work. I did it before in the past did not work. Also phone book covers do not work either
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Old 01-03-2006, 09:09 PM
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Quote:
Originally Posted by tiedeman
I don't think that it would work. I did it before in the past did not work. Also phone book covers do not work either
Really? I had a good feeling about it. Did you have any success with it?
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Old 01-03-2006, 09:37 PM
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not a single ounce of success with it.

It could be my area though. It actually might work in yours
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Old 01-03-2006, 09:39 PM
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Thanks Troy. I might still try it, I'll have to see how much it costs.
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Old 01-03-2006, 09:41 PM
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my biggest thing I would ask is, who and where is going to see it? HOw many and how long will the placements be used, etc? I would really find out the stats about it.
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Old 01-03-2006, 10:18 PM
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Quote:
Originally Posted by procut
Thanks Troy. I might still try it, I'll have to see how much it costs.

I would say give it a try, what do you have to loose. People will still remember you after seeing your ad. word will get around!!!
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Old 01-04-2006, 12:04 AM
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Don't do it unless you're giving them something. In other words, don't even bother unless the ad is WORTH something. Your ad should be nothing more than a literal coupon for 10% off. Now, you have just went from an ad that they can look at and easily forget about as soon as they pay their breakfast bill, or it can be something of value that they want to tear of and keep - not only for reference, but for the "10% off with this ad". There. How's THAT for some marketing info?...You'd probably better heed this advice,..because it isn't very often (and the others can attest to this) that you actually get something that makes sense out of me!
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