Give an inch, they take a mile. At this point, with as large as they apparently are, why would you talk to anyone? I get that people can be charitable with their time (I do that a lot, myself), but there comes a point where the game does change. He could just as easily sell consulting or "how to" courses, but what's the point in doing that, given the operation, and the time consumption, that they likely have. It would be like showing up at Bob Walmart's house and saying "Hey, teach me to run a store. I promise I won't do it on your turf.
There's plenty you can learn just by walking in to a Walmart and observing. You do your best to reverse-engineer and fill in the gaps with your own knowledge. There's no magic to what they do, they just have it nailed down.
They have a sales process (you can look at half of it yourself. the other half requires a phone call), they have a finite set of services, and they hire for a very specific skillset. They outfit those guys with exactly what is needed to do the job. They apply a process flow to handle every customer, likely without much, if any, flexibility. They implement the best, most efficient routing to service those customers (clustering). And, for the strict parameters they work in, they charge what they need to both make a profit and dominate a market. In return, the customers pay that fixed amount and the service they signed up for is the service they receive.
You only need request a quote from their site to see how tight they run their ship. Put in a property size that's too large, they tell you "sorry, we don't mow properties that size
". If it's a "typical" suburban lot, they'll automatically kick back with "Your total cost is $34.00, and your state tax is $2.81. Do you want front and back done? Here's the other cost, if you don't. When do you want to start?
". That's a finite system that leaves customers they're not interested in out looking elsewhere. They have zero emotional, or human, investment in that. That kind of magic, and luxurious freedom to say no, often comes with successful scaling. To get to scale is the rub for everyone. Anyone can try to do what they do, but most don't have what it takes. I'm sure TJ would be the first to tell you it's not magic, it's sound business decisions, a system of interconnected processes, understanding of exact
costs and the lifetime value of a customer that would make Fortune 500 companies envious.
So, whenever this topic of Just Mowing comes up, I'm mostly amused because people spend more time wondering how to get an audience with the Pope rather than to take a good hard look at what the Pope has done and storyboard their own magical scenario. Get a whiteboard and start at the beginning...
My dos cents.