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  #1  
Old 03-08-2006, 04:53 PM
Sir mowsalot Sir mowsalot is offline
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Location: Central Pa.
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Best means of advertisment

I read on here alot about lco's using fliers for their advertisement, but ive never done that, so i was wondering what you others think is the best for the buck.

I advertise in our daily newspaper, plus i run an add in a once a week shoppers type newspaper, both yield good results. And of course i have the truck lettered up, and t-shirts. I dont however have an add in the yellowpages, which i might start this year. Does the yellow pages yield good results, better than, say, the newspaper?
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Old 03-08-2006, 05:05 PM
MIKE'S LAWN MAINTENANCE MIKE'S LAWN MAINTENANCE is offline
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I don't know about in your area buy in my area it is quite expensive and when i ran my yellow page ad dollar for dollar just not worth it for volume of calls i got.
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Old 03-08-2006, 05:08 PM
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Jpocket Jpocket is offline
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Quote:
Originally Posted by Sir mowsalot
I read on here alot about lco's using fliers for their advertisement, but ive never done that, so i was wondering what you others think is the best for the buck.

I advertise in our daily newspaper, plus i run an add in a once a week shoppers type newspaper, both yield good results. And of course i have the truck lettered up, and t-shirts. I dont however have an add in the yellowpages, which i might start this year. Does the yellow pages yield good results, better than, say, the newspaper?
I think that being in the yellow pages is the starting point for advertisement, even if it's in a small way. You never know who might call you, it's best to be there in case you land the account of a lifetime from it. Don't expect alot from the yellow pages, but i would atleast have a listing in there wether ppl. call or not.
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Old 03-08-2006, 05:08 PM
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NEPSJay NEPSJay is offline
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If you are gonna get in on this years yellow pages, you better make some phone calls real quick like. Here in scranton, the new book comes out june 1.
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  #5  
Old 03-08-2006, 05:54 PM
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PaulJ PaulJ is offline
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I put out a few fliers last year but didn't get any responce form them. Until yesterday I got a call for a quote from a flier I'd given out last spring.
Last sring and this spring I am running a buisness card size add in the clasifieds section of the paper. Last year only a cou0ple calls and a couple small landscape rock jobs from it. This year so fal I have had more calls and gotten at least one cleanup and possible maintanence job. the add will be infor a couple more weeks then I might put a simple line add for a few weeks.
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Old 03-08-2006, 06:38 PM
Sir mowsalot Sir mowsalot is offline
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I forgot to mention, that i might run a radio add also. It will be targeted toward seniors, because there is an a.m. radio station that runs polka music from 9-11 every sunday morning. I did it before with my other business and i got pretty good results, however i ran an add on another station and they kinda ran it whenever but i didnt get any results at all, total loss.
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  #7  
Old 03-08-2006, 07:09 PM
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JKOOPERS JKOOPERS is offline
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i called the local newspaper in my town and they want more for thier ad than what i paid for my yellow pages ad they wanted $245 a month for 6 lines .
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  #8  
Old 03-08-2006, 07:57 PM
mrusk mrusk is offline
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Location: northern jersey
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Quote:
Originally Posted by JKOOPERS
i called the local newspaper in my town and they want more for thier ad than what i paid for my yellow pages ad they wanted $245 a month for 6 lines .

My paper is $280 for 5 weeks. Only 4 lines! Last year they had a special and i got 7 weeks for $250. I landed 3 jobs for 15k worth of work and recived a referral off one of those jobs which scored me another 12k worth of work.

Hopefully i do as well this year with the add. Yellow pages really isn't that expensive when you work it out per a week. i got quoted 3k for 1/4 page add. Thats 57 bucks a week. Thats what i pay for 4 tiny lines in my news paper a week. It just sucks that you have to pay for yellow pages all year long.
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Old 03-08-2006, 08:11 PM
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PGA PGA is offline
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I run an ad in my local Catholic newspaper and thats about it as far as a full time ad.

Other then that I do send postcards out quite a bit and Im thinking about advertising for a month in a small local newspaper that goes out to about 6 surrounding cities for the month of April.
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  #10  
Old 03-08-2006, 08:19 PM
Plow_Boy84 Plow_Boy84 is offline
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around here there are about a million LCO's in the yellow pages. I would say stick with the papers and such, this would probably give you better results. I have never done the yellow pages but I know many who have and they all tell me it is way too much money and you dont get much work from it.
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