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  #21  
Old 01-10-2007, 01:41 PM
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kkls2006 kkls2006 is offline
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Glad you have a professional fame of mind...... If you were to relate it to our (or at least my) field you would see that I'm only offering the customer a referral to another contractor who specializes in a service that I may not, Which for them may be Better than picking one out of the Yellow Pages.
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  #22  
Old 01-10-2007, 01:48 PM
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Quote:
Originally Posted by kkls2006 View Post
Glad you have a professional fame of mind...... If you were to relate it to our (or at least my) field you would see that I'm only offering the customer a referral to another contractor who specializes in a service that I may not, Which for them may be Better than picking one out of the Yellow Pages.
I 100% agree with networking as a structure, I was referring to the language you used. This thread is dealing with USP's and I have yet to see a second USP. I am anxious to hear them. The problem has been the inability to decipher a value from a service, for most of the posters here. I did that for 5 years until our marketing agent (good investment) opened my yes to the difference.
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  #23  
Old 01-10-2007, 01:50 PM
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What was your usp??????
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  #24  
Old 01-10-2007, 01:52 PM
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Originally Posted by kkls2006 View Post
What was your usp??????
Read the thread. Just to clarify the thread some. "Unique Selling Proposition" is a retail term. Our industry refers to USP as "Unique Service Provider" because sales is the groundwork to production, whereas in retail...production is the groundwork for sales.
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  #25  
Old 01-10-2007, 01:55 PM
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A USP cannot be multiple qualities of a company for some of the above posters. Pick 1 thing that will separate you from the others.

Account Manageability is our USP.
How does this separate you from the others?? Lots of people on this site manage accounts.
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  #26  
Old 01-10-2007, 01:58 PM
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What if I said mine was "Account Responsibility" How would that separate me from the others?????
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  #27  
Old 01-10-2007, 02:05 PM
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What if I said mine was "Account Responsibility" How would that separate me from the others?????
"Account Responsibility" tells me that you are planning on paying for my services. That's not it. We have account manageability tools that allow our clients to manage all their needs and accounts in many different formats. That is our USP.

When a client asks me "What makes you different" I explain our USP and close 85% of our leads that way. A USP can be very expensive or free. My friend owns a vinyl siding company and his USP is "seamless siding". Another friend owns a decking company and his USP is "hand-picked lumber". Can you see what I'm getting at now?
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  #28  
Old 01-10-2007, 02:07 PM
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John Zaprala John Zaprala is offline
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I'm new to this USP, but would offering outdoor kitchen be one? assuming others didn't offer that?
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  #29  
Old 01-10-2007, 02:14 PM
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Seamless siding and hand picked lumber sound like slogans. Am I on the right track???
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  #30  
Old 01-10-2007, 02:18 PM
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Originally Posted by kkls2006 View Post
Seamless siding and hand picked lumber sound like slogans. Am I on the right track???
I almost have to give up here, because no one is getting it

How many deck companies do you know that use "hand picked" lumber? They use whatever lumber is put on the truck because it takes a lot of time to hand-pick each board and inspect it.

Very few companies offer "seamless siding" today because of the material costs. That is why brick is back. Aluminum siding is seamless more often than vinyl.

Both these qualities make them "UNIQUE" and separate their services from the 1000 other contractor in our area. Thus, they have both grown at an alarming rate. It is not "that you can do it", it is "how do you do it better than the next guy". Are we getting somewhere?
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