Register free!
Search
 
     

The Green Industry's Resource Center


Click for Weather
Reply
 
Thread Tools Display Modes
  #1  
Old 09-29-2001, 05:16 PM
Guido Guido is offline
LawnSite Silver Member
 
Join Date: Feb 2000
Location: North Las Vegas, Nevada
Posts: 2,085
Low Cost Marketing with business cards

I was thinking of an idea tonight, kinda sounds original to me at least, maybe you guys already do something similiar, but I figured I would post it here to see what you guys think about it.

What if you drew up a short letter that said some stuff to the point that my business is looking to add on more clients like you since your soo good, blah blah blah. We would appreciate if you would give this business card to someone and reccomend our quality service. We will be enclosing one business card a month with your invoice, try to pass our company along during your travels.

Drop a business card in every invoice you send out. It won't cost much at all, you only have to put the letter in the first time you do it. What do you think??

It's low cost, and if you hit the right type of clients with it I think it could work.
Reply With Quote
  #2  
Old 10-01-2001, 08:47 AM
GrassMaster GrassMaster is offline
Senior Member
 
Join Date: Dec 1999
Location: Columbus, JawJa of the great U.S.A.
Posts: 447
Great Idea & Works!

Hello Everybody:

I sent out business cards to all my customers when I was in business & it worked Great!

Also any kind of small notes I had to leave was normally left on a business card stuck in the door!

I left my business cards everywhere I could think of. I really felt like it did a lot of Good! LOL, I even enclosed them with all my monthly bills that I had to pay locally.

My Outdoor Power Equipment Dealership got several a month. I got quite a few Nice Jobs doing that over the years!
__________________
If you are at a website & you like it. Please, Click on the Banners?
GrassMaster, Have a Nice Day!!!!!
Reply With Quote
  #3  
Old 10-01-2001, 10:15 AM
Guido Guido is offline
LawnSite Silver Member
 
Join Date: Feb 2000
Location: North Las Vegas, Nevada
Posts: 2,085
Thanks Dave!

Thanks Dave!

I'm reposting because all our posts on these threads were lost during the server change I guess.

To clear up a few questions some of you had:

This isn't really blunt sloicitation, they have to open their bill and a business card won't kill them.

And yes, there should be an incentive offered to the current customer depending on what type of contract / work was earned directly because of the referral.

Any other ideas like this one?
Reply With Quote
  #4  
Old 10-07-2001, 11:13 PM
MATTHEW MATTHEW is offline
LawnSite Senior Member
 
Join Date: May 2001
Location: NE OHIO
Posts: 665
Some guys won't do it, but I offer one free visit to any customer who refers my service to another(who signs up). What's the big deal to lose 20 minutes of time or $7.00 in chemicals to gain hundreds-maybe thousands in the future?
Reply With Quote
  #5  
Old 10-08-2001, 06:26 AM
Guido Guido is offline
LawnSite Silver Member
 
Join Date: Feb 2000
Location: North Las Vegas, Nevada
Posts: 2,085
Quote:
Originally posted by MATTHEW
What's the big deal to lose 20 minutes of time or $7.00 in chemicals to gain hundreds-maybe thousands in the future?
There isn't one! Thats the great part! Even if at first its just a mowing client, you can upsell other services to them and make more money. Now you have a happy client who is going to refer you to 5 more a year!

Its win win!
Reply With Quote
  #6  
Old 10-15-2001, 06:23 PM
KDJ KDJ is offline
LawnSite Senior Member
 
Join Date: Sep 2001
Location: Central Florida
Posts: 325
When it comes to business cards, I put them everywhere and anywhere 1000 cards will last me 60 days. I workes for me.
Just never know when the cell will ring with the jackpot.
Reply With Quote
  #7  
Old 10-15-2001, 08:44 PM
walker-talker's Avatar
walker-talker walker-talker is offline
LawnSite Platinum Member
 
Join Date: Aug 2001
Location: Midwest
Posts: 4,774
Good idea with the business cards. Next spring I am going to offer a free winterizing to all new customers and a free winterizing to all old customers with new referalls. Last spring I made some sweet business cards for my mowing clients. Made the cards on the computer, bought some magnet sheet cut to the same size as cards and bought a laminator. They look good and are handy for people to refer to because they stick to the refridge.
Reply With Quote
  #8  
Old 10-16-2001, 02:07 PM
cos's Avatar
cos cos is offline
LawnSite Addict
 
Join Date: Aug 2000
Location: southeast pa
Posts: 1,253
Offer $10.00 or $20.00 to a new referal. I would set guidlines though, like they must be a customer for atleast a month. They can refer people,but if they plan on working with someone to get a referal then they will send you to 20 different people.
Reply With Quote
  #9  
Old 10-17-2001, 01:18 PM
mattingly mattingly is offline
LawnSite Member
 
Join Date: Jan 2000
Location: Lexington, KY
Posts: 136
KDJ
You mentioned 1000 business cards will last you 60 days. I know this is a little stupid but where, besides everywhere, do you dish out this many business cards? Do you just drop off b cards left and right? I have also found out that the old business card thing is a learning process. It seems every time I get new ones made I realize something else I shoulda put on there to make it better. Oh well
__________________
Lexington, KY

Reply With Quote
  #10  
Old 10-17-2001, 02:12 PM
Guido Guido is offline
LawnSite Silver Member
 
Join Date: Feb 2000
Location: North Las Vegas, Nevada
Posts: 2,085
EVERYWHERE IS A GOOD PLACE!!

Quote:
Originally posted by mattingly
KDJ
You mentioned 1000 business cards will last you 60 days. I know this is a little stupid but where, besides everywhere, do you dish out this many business cards? Do you just drop off b cards left and right? I have also found out that the old business card thing is a learning process. It seems every time I get new ones made I realize something else I shoulda put on there to make it better. Oh well
Anywhere and Everywhere and to everyo0ne you can give them too if your not to picky about who your clients will be. Your prices should weed them out if not.

As long as it clearly has a name and number to contact, your okay! You want your name to float around as much as possible until eventuall they relate lawn care with Mattingly like ear swabs with Q-tips!:blob3:
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Moose River Media
All times are GMT -4. The time now is 04:57 PM.

Page generated in 0.10974 seconds with 7 queries