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  #11  
Old 12-01-2007, 07:03 PM
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Lite4 Lite4 is offline
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Thanks Steve, I'll check it out.
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  #12  
Old 12-01-2007, 08:51 PM
Mike M Mike M is offline
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Tim, have you used quantummail.com? 45 cents a post card, printed in color both sides, stamped, mailed, including the list fee. 1,000 cards = $450 on streets you pick using google maps or using demographics per zipcode.

I can't remember if you used it, but guys here recommend it and a Remax guy I met swears by it. I'm placing my order this weekend.
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  #13  
Old 12-01-2007, 09:16 PM
pete scalia pete scalia is offline
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Quote:
Originally Posted by Firefly Prof. Lighting View Post
I forget I live in the age of the internet. Mike G. has the right idea putting the articles on his site for the homeowners to read. That is a good pattern to follow. Thanks for steering me away from this one guys. Now if only I could target a digital postcard to certain neighborhoods via the web. Then I would never have to print and mail another piece of mail. Dang those spam filters though.
I wonder if this results in him getting business. If so I'm gonna take my 450 lawnsite posts and make a website. Hooray !
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  #14  
Old 12-01-2007, 10:30 PM
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Pete, Mike G. writes his own articles. He doesn't post his lawnsite threads.
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  #15  
Old 12-01-2007, 10:59 PM
pete scalia pete scalia is offline
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Quote:
Originally Posted by Firefly Prof. Lighting View Post
Pete, Mike G. writes his own articles. He doesn't post his lawnsite threads.
Well that's his loss then.
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  #16  
Old 12-02-2007, 09:27 AM
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INTEGRA Bespoke Lighting INTEGRA Bespoke Lighting is offline
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Making use of local, regional and web based business directories can be an easy and effective means by which to gather and distribute postive informatin about your business. They provide your clients with an easy to access portal for inquiring about you and reffering you to others and some directories offer space for client's to post comments and ratings.

Once you have a history of comments gathered on a directory page, you can include the link to that site on all your communications with your prospects.

Simple, free, and it works.

Have a great day.
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  #17  
Old 12-02-2007, 12:51 PM
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The Lighting Geek The Lighting Geek is offline
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I am re-vamping(?) my website soon. I have always used my website as a center of information. I have looked into alot of different vehicles to get my message across but everything I do directs them to the website. As Pete said, you can change it daily if you want to. The feedback I get is that the clients love the pictures. If you are hitting the right client, they don't want to be educated, they just want the best person. (I think Pete said that too, lol) I suggest just keeping it simple. I do not use brochures due to the cost. I use 2 sided full color business cards with a pic of a job on the back. That has done the most for me. I use card decks, magazines, nicely lettered trucks, etc.
Attached Images
File Type: pdf B.C._PROOF[1].pdf (2.74 MB, 31 views)
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  #18  
Old 12-02-2007, 01:09 PM
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The Lighting Geek The Lighting Geek is offline
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Oh yes, as for the digital photo books, I am a distrubutor for them. If you would like free software to make the books, just let me know. I was looking for a solution for my presentation and loved these. I give one to each customer as a thank you and they leave it on the coffee table for a long time. It probably has the best shelf life of anything I have tried and it sets you apart as a professional.
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  #19  
Old 12-02-2007, 02:17 PM
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Lite4 Lite4 is offline
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Tommy, Nice looking card. PM me about how to get that software from you. Thanks
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  #20  
Old 12-03-2007, 09:28 AM
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Pro-Scapes Pro-Scapes is offline
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Quote:
Originally Posted by James Solecki - INTEGRA View Post
My question to you....

Are you certain that your prospects/clients are really all that interested in the technical aspects of the LV lighting system? I used to think that everyone would be thrilled with all of the information I have to offer. Turns out most really don't care to know or understand it, they just want a lighting system that looks fabulous, functions flawlessly and lasts forever!

You might want to do some market research before you get into small scale publishing...

A simple, yet great online or digital portfolio could be the answer to your needs.

Have a great day.
Paul has a nice CD rom he gives people. Also I gotta agree with James... Your clients wont care about voltage drop unless they have a system they are unhappy with. We have all seen it... Unburied wires... daisy chained 50w lamps... overloaded... multiple transformers chained together ect.

On my last proposal I had 3 phases on a total of 4 pages. I consulted with james... he read it... he was right it was wordy... I rewrote it and cut it in half. Had all the information the client needed. They read it... they signed it. Issued a deposit and asked a few questions. Dont get to technical with it. It might be overwhelming. Your clients want a system that will perform... be reliable and be serviced. If they want to know more about the technical aspects they will ask.
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