Register free!

The Green Industry's Resource Center



Reply
 
Thread Tools   Display Modes
  #11  
Old 12-08-2007, 04:20 PM
personallawn personallawn is offline
LawnSite Member
 
Join Date: Nov 2007
Location: Buffalo, NY
Posts: 11
Any other ideas for best responses to advertising

I am talking to everyone and have businesses cards for now since theres snow on the ground but I wanted if people would find it strange or be completely uninterested about there nexts years lawncare services already since they still have a few months of snow here(I live in the suburbs of Buffalo, NY). What would be a couple good ways to advertise now while its cold? Maybe going door to door in neighborhoods I know with older people(even though it's cold, I'm young and don't look to harmful so they might let me in and I could tell them about my service and how it will benefit them).

Someone replied asking if I work solo- I work solo and I have a friend that will help me anytime I'm going to need any.

Any suggestions or advice would be great. Thanks

Ryan
Reply With Quote
  #12  
Old 12-08-2007, 05:01 PM
JayD's Avatar
JayD JayD is offline
LawnSite Silver Member
 
Join Date: Feb 2007
Location: Indianapolis, In
Posts: 2,060
Quote:
Originally Posted by shane mapes View Post
YOUR ANSWER TO THE QUESTION IS WE ARE TALKING TO ONE RIGHT NOW. WE JUST PARTNER UP 2 MONTHS AGO. AND YES IT WAS A VERY HARD ONE TO MAKE .BUT IT'S ALSO HARD ONE TO MAKE TO WALK A WAY FROM A UNION JOB WITH BENEFITS WERE I MADE A LITTLE OVER 100,000.00 LAST YEAR WITH ALL THE OVER TIME..SO YES IT IS NOT EASY TO DO AND MAKE CHOICES ON BOTH JOBS.
Hey Shane,
What is your other job? I too am in this boat, but no where close to what you have/had.
I have been in this business for one year now and only have 10 clients. Out of those 10, two are commercial. I was really trying to go after commercial for next year but they are hard to get. So I am now putting a lot into door hangers, fliers, paper adds and such.
Thanks, Jay
Reply With Quote
  #13  
Old 12-08-2007, 05:30 PM
ALarsh ALarsh is offline
LawnSite Silver Member
 
Join Date: May 2004
Location: Midwest
Posts: 2,459
Its possible. I did it last spring. You should set aside $3k for advertising depending on your market. I suggest get a good logo made, nice website made, possibly yellow pages (I didn't do yellow pages), and doorhangers / directmail. I did doorhangers last year, switching to direct mail this up coming April.
Reply With Quote
  #14  
Old 12-08-2007, 05:48 PM
KS_Grasscutter's Avatar
KS_Grasscutter KS_Grasscutter is offline
LawnSite Gold Member
 
Join Date: Dec 2005
Location: Hutchinson, Kansas
Posts: 3,210
I am going to do the doorhangers this spring. Looking to go from 20 to around 50 weekly lawns.
__________________
Hutchinson, Kansas
Kansas Certified 3b Applicator
Mowers-Trucks-Trailers-Snow Equipment-Application Equipment-Etc

My picture thread:
http://www.lawnsite.com/showthread.php?t=374000
Reply With Quote
  #15  
Old 12-08-2007, 06:59 PM
shane mapes shane mapes is offline
LawnSite Senior Member
 
Join Date: Jul 2006
Location: dixon ca.
Posts: 538
Quote:
Originally Posted by JayD View Post
Hey Shane,
What is your other job? I too am in this boat, but no where close to what you have/had.
I have been in this business for one year now and only have 10 clients. Out of those 10, two are commercial. I was really trying to go after commercial for next year but they are hard to get. So I am now putting a lot into door hangers, fliers, paper adds and such.
Thanks, Jay
i work for a company that loads perishable goods for Ralph's food for less nugget markets and a few more. last year we took over for Ralph's on the delivery of goods.so last year it was pretty busy for us and we are leveled out and i have enough guys in seniority below me to pick the shifts and times i want . so this year it will be a lot easier. i too will be working hard this year to get commercial accounts ... good luck we all need it....
__________________
AFFORDABLE LAWN CARE
Reply With Quote
  #16  
Old 12-08-2007, 08:13 PM
Wells's Avatar
Wells Wells is offline
LawnSite Bronze Member
 
Join Date: Oct 2003
Location: SLC UT
Posts: 1,061
Quote:
Originally Posted by topsites View Post
2) Lowball.
Geat adivce if you enjoy working twice as hard a smaller piece of the pie.
I realize that lowballing seems like a good idea in order to attract more clients but you only end up working harder for less money.

Example:
Lets say your competition charges $35 per lawn and you decide to lowball and charge $25 for the same lawn and lets say each week you both earn $2000. You will need to cut 80 lawns per week while your competion only needs to cut 57 lawns. This means you need 23 more clients then your competition to make the same amount of money.

If you price the jobs right you don't need as many of them and at the end of the day you haven't worn yourself out. Work smarter not harder.
__________________
Wells Lawncare
Salt Lake City, UT
Reply With Quote
  #17  
Old 12-08-2007, 09:20 PM
Grits's Avatar
Grits Grits is offline
LawnSite Silver Member
 
Join Date: May 2006
Location: Florida
Posts: 2,994
Quote:
Originally Posted by GraZZmaZter View Post
Its rather interesting the diversification of answers you get on here...

Bottom line.... if you think you can or you think you cant .... YOUR RIGHT
I like that.
__________________
IMPEACH OBAMA
If you're gonna be a bear, be a GRIZZLY!


Lawn care in Pensacola, Florida.
Reply With Quote
  #18  
Old 12-09-2007, 12:34 PM
PlatinumLandCon's Avatar
PlatinumLandCon PlatinumLandCon is offline
LawnSite Bronze Member
 
Join Date: May 2007
Location: Toronto, Ontario
Posts: 1,315
Quote:
Originally Posted by Wells View Post
Geat adivce if you enjoy working twice as hard a smaller piece of the pie.
I realize that lowballing seems like a good idea in order to attract more clients but you only end up working harder for less money.

Example:
Lets say your competition charges $35 per lawn and you decide to lowball and charge $25 for the same lawn and lets say each week you both earn $2000. You will need to cut 80 lawns per week while your competion only needs to cut 57 lawns. This means you need 23 more clients then your competition to make the same amount of money.

If you price the jobs right you don't need as many of them and at the end of the day you haven't worn yourself out. Work smarter not harder.
Lowballing is a good way of establishing a customer base, but it could attract the wrong customers. If someone isn't willing to pay $99 or $119 or whatever price per month for services, they shouldn't be getting them. If you lower the price to say $79/month and you start getting bites, it might be a challenge to raise your prices later on. With the higher prices, you also get more respect from the more affluent clients and will be able to attract people that you WANT to service.

It's always people's first instinct to lower prices to get clients, then raise them once they're maxing out their schedule. This is fine because you will learn to drop the less profitable clients in favor of the easy to deal with and prompt paying ones.

If you do choose to lowball, your first few months (possibly the fisrt season) will be full of headaches as you try to establish your business. This is something everyone incurrs so its no big deal, I just wanted to warn you.

As for the original question, YES it is possible to get 50 clients by April. What I suggest is doing aearation in March/April to kickstart your business. I say this for a few reasons:

1) Its a service that people make a decision on when you're at the door. Yes or no right on the spot.
2) It pays AMAZING if you can keep busy.
3) Its a gateway to getting mowing customers... "Mr Smith, I also provide regular lawn care services. Would you be interested?" If they say no, reply with "Well, here's my card. If you change your mind or know someone in the area that may be interested, give me a call."
4) Its relatively easy to do, and do well.

I'm not sure what your financial situation is or what your credit situation is, but I can tell you that you can buy and pay off a $2500 aeration machine in the first round of visits if you play your cards right (think about it, $35-50 per house x 70-80 houses = $2450 - $4000 ).

Good Luck with everything!

-Tom
__________________
2004 Chevy 3500 Dually 4x4 CC/LB D-Max/Allison
Western 8'6" MVP+ w/ wings
Western Pro-Flo 2 Salter
Reply With Quote
  #19  
Old 12-09-2007, 02:29 PM
WHIPPLE5.7's Avatar
WHIPPLE5.7 WHIPPLE5.7 is offline
LawnSite Senior Member
 
Join Date: Mar 2007
Location: Northwest
Posts: 955
Quote:
Originally Posted by Wells View Post
Geat adivce if you enjoy working twice as hard a smaller piece of the pie.
I realize that lowballing seems like a good idea in order to attract more clients but you only end up working harder for less money.

Example:
Lets say your competition charges $35 per lawn and you decide to lowball and charge $25 for the same lawn and lets say each week you both earn $2000. You will need to cut 80 lawns per week while your competion only needs to cut 57 lawns. This means you need 23 more clients then your competition to make the same amount of money.

If you price the jobs right you don't need as many of them and at the end of the day you haven't worn yourself out. Work smarter not harder.
LOWBALLING WORKS FOR ME. Here is how. Unlike many LCOs I don't have employees so I don't pay for unimployment ins. and work comp., I also buy as much of my equipment at cost as possible(which is almost all of it), I don't drive a $50,000 diesel truck like so many LCOs around here do. I don't make bad investments that I would have to rebound from like others. I maintain all of my equipment myself instead of paying ungodly amounts to billy bobs butt screwing repair shop. When all of that is taken into account you can easily shave $5 off a lawn than one of the big LCOs, and still come out great.
Reply With Quote
  #20  
Old 12-09-2007, 03:18 PM
JayD's Avatar
JayD JayD is offline
LawnSite Silver Member
 
Join Date: Feb 2007
Location: Indianapolis, In
Posts: 2,060
Quote:
Originally Posted by WHIPPLE5.7 View Post
LOWBALLING WORKS FOR ME. Here is how. Unlike many LCOs I don't have employees so I don't pay for unimployment ins. and work comp., I also buy as much of my equipment at cost as possible(which is almost all of it), I don't drive a $50,000 diesel truck like so many LCOs around here do. I don't make bad investments that I would have to rebound from like others. I maintain all of my equipment myself instead of paying ungodly amounts to billy bobs butt screwing repair shop. When all of that is taken into account you can easily shave $5 off a lawn than one of the big LCOs, and still come out great.
I know this is off the topic, but sense it was in this post, I would like to ask.
Speaking of employees / unemployment ins. and workman's comp, who knows some about this?
Like when do if at all are you to provide this. If you just use a helper some, and nothing like a 40 hr week thing, do you need to have this. I think, and correct me if I'm wrong, on taxes, you just report them as sub-contrators, is this right?
Thanks
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Moose River Media
All times are GMT -4. The time now is 09:23 AM.

Page generated in 0.11574 seconds with 7 queries