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  #1  
Old 12-30-2007, 05:39 PM
pete scalia pete scalia is offline
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Location: Long Island, New York
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lighting goals for 2008

I can't believe 2007 is almost history. The year just flew by!

What are your plans for 2008?

Here are mine:

1. I am going to try to focus on selling larger jobs.

2. I want to increase gross sales by at least 35%.

3. I do not know if this is possible for me, but I want to try to cut back my estimates to 3 a week, yet increase sales. And to do this I believe I need to tighten my the belt drastically on pre-qualification of prospective clients.

I met with another lighting contractor that sells a particular dollar amount of work, which is over and above what we do. And this guy only does 3 estimates a week! If he can do it, I CAN do it.

I really feel like I need to grab the bull by the horns.

What are you lighting goals for 2008?

Last edited by Michael J. Donovan; 12-31-2007 at 12:50 PM.
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  #2  
Old 12-31-2007, 12:22 PM
irrig8r irrig8r is offline
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Quote:
Originally Posted by pete scalia View Post

I really feel like I need to grab the bull by the horns.
Sounds to me like you're trying to grab the B by the S.

I'll be happy with a 15% lighting business volume increase. We'll have to see what direction the economy heads... I''m not a pessimist, just a realist.
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Last edited by Michael J. Donovan; 12-31-2007 at 12:50 PM. Reason: edited quote
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  #3  
Old 12-31-2007, 05:35 PM
Mike M Mike M is offline
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Another website has a good post about not billing for hourly pay or for salaried wages, regardless of the ammount. Instead, they say how they changed that model and mindset, so they could be a business, reinvesting in itself and growing into a larger business.

Increasing sales "transactions" means just more customers. There is more to growth than that. How about saving labor hours, reducing the price of cost of goods sold, raising prices, selling up more product or service per customer, being innovative, etc...
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Old 12-31-2007, 05:55 PM
pete scalia pete scalia is offline
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Quote:
Originally Posted by irrig8r View Post
Sounds to me like you're trying to grab the B by the S.

I'll be happy with a 15% lighting business volume increase. We'll have to see what direction the economy heads... I''m not a pessimist, just a realist.
Forget it. I was gonna answer this but it's not worth it.
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  #5  
Old 12-31-2007, 06:02 PM
Mike M Mike M is offline
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My personal and biz goals 2008:

stay a biz owner and never look back
double my last year's salaried income (great if I could just match, but this is my goal)
hire one full-time employee
buy into health insurance
not be nuts like I was while teaching last 12 years
improve my role in my family
really have my sheet together; organized, lowered colesterol, happy & healthy.
help my oldest kid turn herself around
help my younger kids be champs
help my wife to attain her own goals.
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  #6  
Old 12-31-2007, 06:05 PM
Mike M Mike M is offline
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Forget it. I was gonna answer this but it's not worth it.

I thought the same. (sorry). Isn't the lv landscaping lighting industry growing at a faster rate than 15%? I'm curious, anyone got the numbers?
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  #7  
Old 12-31-2007, 07:31 PM
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INTEGRA Bespoke Lighting INTEGRA Bespoke Lighting is offline
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Quote:
Originally Posted by Mike M View Post
Forget it. I was gonna answer this but it's not worth it.

I thought the same. (sorry). Isn't the lv landscaping lighting industry growing at a faster rate than 15%? I'm curious, anyone got the numbers?
Mike... I am not sure that you can find any Industry Specific numbers for the LV outdoor lighting industry. In most economic census data there is no reference to our industry and comparative to something like "Landscaping" or even "Residential Irrigation" I would suspect we are just a blip on the radar at this point.

There is no doubt that our industry is growing and at a significant pace, I just have never been able to find any specific numbers out there. If you find some please share.

From my viewpoint, the last decade has seen consistant and significant growth each and every year. Looking at the demographics of our clients here I am bullish that the next 12 to 15 years will continue to be strong as the "boomers" continue to invest in recreational and retirement properties and 'pad the nest' of their primary residences.

Happy New Year.... I'm off to a PARRTTYY!
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  #8  
Old 12-31-2007, 08:07 PM
irrig8r irrig8r is offline
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I wasn't saying the industry isn't growing... I'm figuring on a conservative growth estimate because I don't want the burdens of new hires or new equipment this year. The economy is just too uncertain...

Sustainable growth requires both planning and an ability to interpret the results of the extra effort.

For instance, is it really "growth" when you do more volume but increased expenses mean a lower net profit (as a percentage of gross)?

I'll see how things look by April and make a decision on whether to focus more on lighting and farm out some of the seasonal irrigation work.

The profit margins are a little higher in lighting, but the demand is still steadier here in irrigation...
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  #9  
Old 12-31-2007, 11:46 PM
Mike M Mike M is offline
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All I can say is substantial growth is usually associated with increased risk. There is a value for steady, less risky work, however, if what you really want is growth, than you have to increase investment, time, and effort, and trying new things.

I was going to spread my risk by continuing with steady, reliable landscape services. But I'm having second thoughts, unless I hire someone else to oversee it. I love the idea of having my head decicated to just lighting.
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  #10  
Old 01-01-2008, 10:01 AM
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INTEGRA Bespoke Lighting INTEGRA Bespoke Lighting is offline
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Mike... My advice to you is "don't rush a good thing".

I would bet that entrprenuers score very low on any measure of patience. This can be a downfall as I found out about 15 years ago with my first forray into self employment.

Build the lighting business and your talent and reputation in that business as you continue to 'enjoy' the income that comes from landscape services. Then when the time is truly right and the right opportunity presents itself, go for the 100% lighting gig.

"Good things come to those who wait." is one of those timeless sayings. It must be repeated so often because it is true dont you think?
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