Register free!
Search
 
     

The Green Industry's Resource Center


Click for Weather
Reply
 
Thread Tools Display Modes
  #1  
Old 10-21-2001, 03:15 PM
Nathan Nathan is offline
LawnSite Member
 
Join Date: Oct 2000
Location: Seattle WA
Posts: 193
neighborhood specific marketing

I have searched the posts on marketing and mass mailings, but what I have in mind is a little different. There are many neighborhoods in the area that have very good demographics and we already have a lot of business in some of them. I would like to target JUST these neighborhoods with some recurring mailings to get our name ingrained into potential customers.
Does anyone know how to get addresses for entire neighborhoods without having to do mass zip code mailings or driving around the neighborhood writing down everyones address.

BTW, yes, I have used flyers and they work well but I intend to try some less time consuming actions to supplement our advertising and flyer programs.
Thanks.
Reply With Quote
  #2  
Old 10-21-2001, 03:43 PM
Runner's Avatar
Runner Runner is offline
LawnSite Fanatic
 
Join Date: Jul 2000
Location: Flint, Michigan
Posts: 13,494
This was brought up once before, and I know SOMEONE on here knows how to do it. Hopefully, they'll see this thread and be able to help you out. I do know that there is a book available, I'm not sure what it's called, but it does have a name. Basically, what it is, is a reverse listing of the phone book. Instead of going by names, it targets addresses - area by area, and tells who lives there. Another thing to do as a strategy, is if you have impeccable work, GET THE SUBDIVISION ENTRANCES! This is a major selling point for your work. Talk to those people, and talk to them again. You may even want to call around your bookstores for this book, OR youu could just go to the library and run off some copies of those pages. I hope this helps!
P.S. If anyone knows the name of this book, please let us know. I would like to gain the knowledge.
__________________
Joe

Thank you, Dad - for always being the dad that you were. You truly are my hero. You always were.
Reply With Quote
  #3  
Old 10-21-2001, 07:09 PM
Ric's Avatar
Ric Ric is offline
LawnSite Fanatic
 
Join Date: Sep 2001
Location: S W Florida
Posts: 11,012
Nathan

CrissCross Telephone Directory is one way. You can Find it at your local Library. It has two ways to list phone numbers. look up phone # get name and address. or look up street and get every ones address # phone # and name. Unlisted # will not be in the book. Pick your Streets in the nieghborhood you want and copy the pages on the copy machine. These books are generally not loaned out.

From the first lawn to the last lawn I do it is 6 miles the way I did this was. 1. Show up same time every week, let them set there clock by you. 2. Fertilize, make your lawns the greenest lawn on the block. 3. Professionalism, (take lawnboy82 advise "school rocks") Know your business. 4. Offer full service, trees shrubs etc. 5. Go the extra mile make sure everything is clean and picked up. 6. Smile and wave at every one. spend a little time to talk to everyone that walks by. Go back to the houses for what ever reason in the evening when the nieghbors are home and in their yard. Drive a clean polished truck with clean equip. uniform shirts with you phone # and name. Drive thru the nieghborhoods a coup times a day to be seen. Sat. & Sun are real good. 7. Time it takes Time to built up a route like my.

Ric
Reply With Quote
  #4  
Old 10-21-2001, 07:30 PM
Kevin M. Kevin M. is offline
LawnSite Member
 
Join Date: Aug 2001
Location: Hilton Head, SC
Posts: 137
The way I solicit customers is by having a tape recorder in one hand and drive up and down the road and record the peoples names and addresses and look in the phone book and you have them for free. I call this target marketing.
Reply With Quote
  #5  
Old 10-21-2001, 07:34 PM
LoneStarLawn LoneStarLawn is offline
LawnSite Bronze Member
 
Join Date: Feb 2000
Location: San Antonio, TX
Posts: 1,415
Use the internet.

__________________
<i>Alan</i>
Reply With Quote
  #6  
Old 10-21-2001, 08:19 PM
Runner's Avatar
Runner Runner is offline
LawnSite Fanatic
 
Join Date: Jul 2000
Location: Flint, Michigan
Posts: 13,494
Here is a site that I found that may help you. www.anywho.com I went in to this, and somehow ended up in to one called www.freeality.com . I looked myself up, I clicked on my address, and it took me to every listing on my road. (pages and pages) This thing is prety cool! Play around with it a bit, and try some of the different reverse list sites on it. Let me know how it turns out!
__________________
Joe

Thank you, Dad - for always being the dad that you were. You truly are my hero. You always were.

Last edited by Runner; 10-21-2001 at 08:30 PM.
Reply With Quote
  #7  
Old 10-21-2001, 08:53 PM
Runner's Avatar
Runner Runner is offline
LawnSite Fanatic
 
Join Date: Jul 2000
Location: Flint, Michigan
Posts: 13,494
That was backwards. It WAS www.freeality.com THEN to www.anywho.com . I noticed when you click on the freeality link from here, though, it shows a server error. I found this though msn.com and searched for "phone directories".
__________________
Joe

Thank you, Dad - for always being the dad that you were. You truly are my hero. You always were.
Reply With Quote
  #8  
Old 10-21-2001, 09:40 PM
TLS's Avatar
TLS TLS is offline
LawnSite Fanatic
 
Join Date: Jan 2000
Location: N&W Philadelphia Suburbs
Posts: 7,938
Search the internet for your local Counties website. My county website has a search feature for Assessment Data. This data includes owners: Names, address, lot sqft., house sqft., type of house, bedrooms, bathrooms, purchase price, purchase date, assessment value, and other handy things!

Its ususally a .org address. I haven't used mine for business, but it helps when estimating lot size of current customers.
__________________
TLS
2004 GMC 2500HD Reg Cab BOSS 9.2 V-Plow
2013 eXmark LazerZ X-Series 60" 34hp EFI (RED) Kohler
2006 Hustler SuperZ 28EFI 60" Power Chute Design OCDC SOLD!
Perma-green Magnum
1996 48" SCAG Belt WB 14hp Kawasaki Classic Deck
Echo 2 strokes PB-755 & SRM 280
Eastman WM20H 20" Commercial Push mower (NEW for 2013)
Commercial Lawnboy trim mower 3-FOR SALE!http://www.lawnsite.com/showthread.php?t=424203
Solo since 1980
Reply With Quote
  #9  
Old 10-21-2001, 09:50 PM
1grnlwn's Avatar
1grnlwn 1grnlwn is offline
LawnSite Bronze Member
 
Join Date: Aug 2001
Location: Central Illinois
Posts: 1,257
My neighbor is a yellow page salesman and he said he would sell me a reverse directory. This would be on CD and they want you to sign up for updates. Another way is to mail by postal route. Go to the main post office and look for the postal route for your target area. I beleive you can mass mail to just one route(smaller than zip).
Reply With Quote
  #10  
Old 10-21-2001, 11:15 PM
Runner's Avatar
Runner Runner is offline
LawnSite Fanatic
 
Join Date: Jul 2000
Location: Flint, Michigan
Posts: 13,494
You can do that, but then you don't have names. They would all just have to be addressed "Resident".
__________________
Joe

Thank you, Dad - for always being the dad that you were. You truly are my hero. You always were.
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Moose River Media
All times are GMT -4. The time now is 01:24 AM.

Page generated in 0.10360 seconds with 7 queries