Old 01-28-2008, 12:32 PM
redbuckcavs redbuckcavs is offline
LawnSite Member
Join Date: Mar 2006
Location: indiana
Posts: 135
Hiring a telemarketing service.

I know there has been alot of good topics recently about advertising,and I really like the idea about "Block Leading"--(going down a street and getting a lawn measurement and mailing them info) I'm in the fert and squirt business only, and instead of mailing this info has anyone tried giving this information to a telemarketer and have them "sell" your service on a commission basis.

I have been in the business 10 years and always feel confident talking to a potential client face-to-face however, I never feel nearly as confident on the phone (anyone out there ever work for the BIG companies that would like to share some of their phone tecnics?)
Reply With Quote
Old 01-28-2008, 12:57 PM
MarcSmith MarcSmith is offline
LawnSite Fanatic
Join Date: Jul 2004
Location: Washington DC
Posts: 7,238
with the no-call lists and caller ID and the fact that even more people are giving up on traditional land lines (cell phone only) I don't see "cold calling" as a viable marketing strategy any more.....Kind of like there are no more door-to-door sales folks....

From a consumer point of view----When i want something I'll look for it and research it. Internet first, Local yellow pages second, then the larger "big" yellow pages....I really don't want someone calling me, leaving crap on my door or under my windshield "asking/telling" me that I need their service.

Just some thoughts....
Reply With Quote
Old 01-28-2008, 02:55 PM
Rayholio's Avatar
Rayholio Rayholio is offline
LawnSite Bronze Member
Join Date: Dec 2005
Location: Joplin, Missouri
Posts: 1,462
Tele-marketing is still viable. You have to register as a telemarketer with your state, and then you will have access to the Do Not Call List. I would recommend having a 3rd party company do your marketing simply because if the list is breached, they're responsible.

Tru-Green Still has great response out of their telemarketing, and they get more names by having door to door sales people go around and push for customers to sign a do not call waiver.. so even if they don't make the sale, they can keep on trying
-Ray Goepfert
GreenScape Fertilization & Pest Control
Reply With Quote
Old 01-28-2008, 03:14 PM
humble1's Avatar
humble1 humble1 is offline
LawnSite Silver Member
Join Date: Nov 2007
Location: MA
Posts: 2,492
I get calls daily from a computer it says push 5 to get put on out do not call list, but then leaves the message on my machine, I wonder how that would work, how much $ to buy.
Bluebird 48 tow behind $500 firm Haverhill MA
Reply With Quote
Old 01-29-2008, 12:45 PM
magland's Avatar
magland magland is offline
LawnSite Member
Join Date: Jul 2003
Location: Omaha, NE
Posts: 68
We used to telemarket for estimates before the whole do not call list, and it was pretty successful. Once the do not call list started, the success rate dropped off sharply. You have to figure that many, maybe most people in your target demographic group will be on the list. That leaves a lot of people you don't want to target, for one reason or another. If you can really focus where you're calling, then it could be good I guess. Just a lot harder than it used to be.
Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Layout Style:

Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2016, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Grand View Media
All times are GMT -4. The time now is 02:06 AM.

Page generated in 0.07396 seconds with 8 queries