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  #1  
Old 09-25-2013, 03:30 PM
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4CORNERS 4CORNERS is offline
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Location: Seminole, Florida
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Moved from Georgia to Florida...Competition and Pricing SHOCK!

I started my company in 2003 in Atlanta. Moved to Florida after getting remarried. Worst move I could have made from a business standpoint. The amount of competition here is crazy, which in turn makes the pricing even crazier. I worked hard to start my company and was quite successful in Georgia. I went to school for Horticulture etc. It's depressing, going from a minimum of $40 per week yards, to trying to go up against a guy who only charges $20. Any suggestions would be greatly appreciated. Some of my work can be seen on my website...www.4cornerslandscape.com ....Thanks guys!
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  #2  
Old 09-25-2013, 03:41 PM
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easy-lift guy easy-lift guy is online now
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Location: Venice, FL. USA
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You are in an and extremely saturated market area. I do not envy your position. Only advise I may offer is to fill
niche markets where and when you can and hone your skills accordingly. The competition is not going anywhere, however you may still compete by working smarter in stead of harder.
easy-lift guy
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  #3  
Old 09-25-2013, 04:01 PM
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4CORNERS 4CORNERS is offline
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Thanks for replying, easy-lift guy.
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  #4  
Old 09-25-2013, 04:13 PM
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dKoester dKoester is online now
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In a price war tight routes is key. You can crank out over $140 or more per hour if your fast, good and know what your doing. Don't let the sticker shock bother you. Analyze what they are doing or doing wrong so you can fit in nicely( Time some of them(THE competition) if you have to. THIS GIVES YOU A GAUGE OF HOW FAST THEY ARE. Advertise where you want to work. Then farm that market. Over and Over and Over again. Make the competition tired of seeing you.
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  #5  
Old 09-25-2013, 04:31 PM
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4CORNERS 4CORNERS is offline
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Thanks dKoester!
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  #6  
Old 09-25-2013, 04:47 PM
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KrayzKajun KrayzKajun is online now
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Location: Harvey,LA
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Quote:
Originally Posted by dKoester View Post
Advertise where you want to work. Then farm that market. Over and Over and Over again. Make the competition tired of seeing you.
Best advice ever posted on lawnsite. This is my gameplan for marketing of a new area.
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  #7  
Old 09-25-2013, 05:30 PM
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tinman tinman is offline
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Make your name be top of mind for areas u wish to serve. Many people are too busy to get multiple estimates. Make sure they want you for reasons other than price. Good luck
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  #8  
Old 09-25-2013, 05:40 PM
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4CORNERS 4CORNERS is offline
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Location: Seminole, Florida
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Thanks to all who replied. It's quite a feeling to go from something to nothing. Done the advertising, which worked well in my old market. Joined the Chamber of Commerce in my area. It's tough
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  #9  
Old 09-26-2013, 08:21 AM
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Florida Gardener Florida Gardener is online now
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Location: Humid S. Fl. with sights set on San Diego
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First off..nice work. You do a great job. My first piece of advice is to push reel mowing. Find Zoysia and Bermuda yards that are getting cut high and with rotaries and educate the customer on why they should be getting the turf cut with a reel. I don't know if your market will bear it but a lot of times people don't know what they don't have. Meaning because the lawn guy cuts Zoysia at 4" doesn't mean its right.

Second look for accounts where the current lawn guy only does mow and go and tell the customer you are a full service outfit and take care of everything. This will require you learning our plants but Im sure you won't have a hard time doing that. You'd be surprised but s lot of guys here only want to cut grass.

Best of luck.
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  #10  
Old 02-27-2014, 03:32 PM
Grahamslawncare Grahamslawncare is offline
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Join Date: Feb 2014
Location: daytona beach, FL
Posts: 35
Quote:
Originally Posted by 4CORNERS View Post
I started my company in 2003 in Atlanta. Moved to Florida after getting remarried. Worst move I could have made from a business standpoint. The amount of competition here is crazy, which in turn makes the pricing even crazier. I worked hard to start my company and was quite successful in Georgia. I went to school for Horticulture etc. It's depressing, going from a minimum of $40 per week yards, to trying to go up against a guy who only charges $20. Any suggestions would be greatly appreciated. Some of my work can be seen on my website...www.4cornerslandscape.com ....Thanks guys!
I'm in the same exact boat with competing with the $20/hr guys. I want to know how they're pulling it off.
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