Advertising/Marketing

[The landscaper]

Where did the guy who sent out 15000 mailers for 600 bucks get em done?

[tonygreek]

by "sent out", do you mean inclusive of postage?
15,000 mailers would cost +/- $3,000 to send out.

[b727guru]

This may sound like the dumbest questions asked but this is all new to me and I haven't read any details from the pros/old timers here:

So once I have the flyers printed; how do I go about getting them mailed to certain subdivisions within a zip code?

I dont's want to send to all the neighborhoods in that zip, just a few high end ones.

Do you go the Post Office and pay the postage for tha mass mailings and then what?

[The landscaper]

I thought I read a post about some paying only 600 to have his mailers printed and delivered....Maybe I was wrong. Ill go back and check

[The landscaper]

Direct-mail has worked the best for me. It's also easy. I had a company mail out 15,000 out and it cost $600. I got a lot of calls. It sure beats going door to door with flyers. Imagine how long it would take you to go to 15,000 houses! Just the flyers alone (in black & white) would cost you at least $500. I got color copies, mailed, with no work for me involved for $600. This is the way to go.


There it is, Am I reading this wrong? Post number 15

[tonygreek]

first, that post was from 5 years ago. second, he only posted here for a short time and in a related thread he told the same story and never answered follow-ups for what his mailing actually was. if he wasn't high as a kite, the only way he could have done what he claimed would be in a coupon mailing insert, ala valpak, and even that's a low price, but again it's year 2000 dollars we're talking about. basically, his story was "full color flyers printed and mailed at 4 cents per".

as solo mailings go (ie, not coupon mailers), there is no way around a figure that's in that ballpark 3 grand in postage.

[Williams Services]

Originally Posted by JimLewis

I don't use the Black and White flyers any longer. Simply because I don't need to. I found out that if you buy in bulk (10,000 or more) then you can get the cost of full-color flyers almost down to the price of black and white. The last flyers I had made were 2 sided, full color, on very thick card stock paper with photos, several colors, etc. and they ended up costing me like 5 cents each if I remember correctly.

I think Black and White are fine if that's all you can afford. I built my business using them. I always got a good response. In fact, I'd wager to say I probably got as good or better response with those than I do with my nice color flyers.

Jim

Jim, just out of curiosity, where do you get them done at that cost?

[tonygreek]

48hourprint.com or vistaprint.com

[Williams Services]

Thanks, Tony.

[AdamCByrd]

Gents,

How do you make the door hangers? Do you tape them on the doors, or lay stick them in a mail box (illegal I'm told), or do they make a special door hanger kinda like the one you find on your door at a hotel...with a loop/hook for the doorknob. Can you recommend any good printing companies?

thanks
Adam