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  #11  
Old 02-07-2002, 11:46 PM
packy packy is offline
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Join Date: Feb 2002
Location: New York
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Just signed one with value pack 10,000 mailed $440.00 i'll up date you on the return will be in the march 16 mailing
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  #12  
Old 02-08-2002, 08:58 AM
HBFOXJr HBFOXJr is offline
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Join Date: Jul 2001
Location: Southern New Jersey
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My val pak guy is coming today 2/8/2002. Can anyone fax samples of what they sent? I need ideas. 609-953-5775 Thanks.
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  #13  
Old 02-08-2002, 09:00 AM
HBFOXJr HBFOXJr is offline
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Join Date: Jul 2001
Location: Southern New Jersey
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val pak evaluation

I think the way to evaluate anything is by the cost per sale. Although the val pak stuff may not respond well, the cost per sale isn't looking too bad.
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  #14  
Old 02-08-2002, 09:25 AM
SprinklerGuy SprinklerGuy is offline
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Join Date: Oct 2001
Location: Scottsdale, Arizona/Colorado Springs, Colorado
Posts: 1,777
Hold on a sec...........do a search I am sure I have posted these figures before......

If you got a 1% return on val-pak as far as phone calls that would be 100 calls when mailing 10k flyers. THAT WILL NEVER HAPPEN.....expect it to be more like .1% which is 10 calls. Trust me on this.....I have been doing the val-pak type flyers for 6 years now. Don't expect it to work right away. The first year or two I got not much response. ONly now am I getting the type of response I want.

I mailed out 420,000 Last year at a cost of $12,839 and received in initial response revenue approximately $62,663

I have about a 40% GROSS profit figure working for me so.......that leaves me with 25,065 gross profit from that work. Not real good, but it keeps my guys busy.

This year I think I am cancelling the service to do my own mailings. I really think a more targeted mailing by itself in an envelope will work better.

ONly problem,,,,,I am addicted to mailing these things....I love the first day when the phone rings like crazy. Remember, I am mailing about 80k at a wack....80 calls within a week's time.


Be prepared for disappointment if you do this..
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  #15  
Old 02-08-2002, 09:35 AM
packy packy is offline
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Join Date: Feb 2002
Location: New York
Posts: 12
Your valuepac rep should bring you samples and show you the ropes. my guy brought other lawn care samples and they will do the graphics for you with your input. 10,000 mailings for $440.00, even with a return of 2 replies i more than madeup the difference. eventually people will recognize my name when they see me in the neighborhood. It's cheap exposure that many others don't spend the money on!!!
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  #16  
Old 02-08-2002, 10:06 AM
SprinklerGuy SprinklerGuy is offline
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Join Date: Oct 2001
Location: Scottsdale, Arizona/Colorado Springs, Colorado
Posts: 1,777
Quote:
10,000 mailings for $440.00,

WOW! shop that guy down.....we pay 275.00 for 10k
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  #17  
Old 02-08-2002, 10:50 AM
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heygrassman heygrassman is offline
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Join Date: Jan 2002
Location: Columbus, Ohio
Posts: 509
I have looked at this pretty hard in a past life (career).

You have to be ingenius on the design for ValPak. The average time that a coupon stays in a customers hands is 3 seconds. However, if it is of interest to a potential customer that coupon can have a shelf life of up to a year (stuck on the fride or in a drawer). Moral of that story got to hve a great offer and something that stands out or right into the circular file.

If I remember correctly we were at $.03-$.04 per at a quantity of 40.000. Longer you commit to drop of course the price drops.

Just another opinion.

Jeff
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  #18  
Old 02-09-2002, 01:20 AM
cody cody is offline
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Join Date: Jan 2002
Location: 6
Posts: 20
Val-Pak sucks!Not worth the money.IN my third year we spending $9000.00 By May on a front cover high gloss spread,its a 9.5x 12.5 magizine.It will hit approx.85,000 homes.Granted we dont do any maintenance or cutting.from the responce we got off a smaaler ad in this mag. last fall I'm hoping for approx. $100,000
return.A key thing I have learned, you have to spend the money to make the money.
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  #19  
Old 02-19-2002, 01:02 AM
gslam88 gslam88 is offline
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Join Date: Feb 2002
Location: connecticut
Posts: 146
Advertising

Guys,

Since every seems mixed on the results of direct mailing, then what would you sugests on a limited budget (i.e. a lot less then $12,000) for the most cost effective response?


Flyers
Local community newspapers
Direct mailing
fill in the blank


Pete
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  #20  
Old 02-24-2002, 12:40 PM
Jim Feder Jim Feder is offline
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Join Date: Nov 2001
Location: OMAHA NE
Posts: 87
20,000 went out two calls and two bids out in the 4 day of them being out got 20,000 more going out in two weeks lets see what happens tell then :blush:
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