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  #21  
Old 08-21-2002, 08:30 PM
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TurfGuyTX TurfGuyTX is offline
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Val-Pak sucks. We had tons of calls, all of them looking for scrubs. We did get good results from Southwestern Bell's coupon mailings. Seemed like better customers looked at them. How'd it go for you guys?
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  #22  
Old 08-21-2002, 09:21 PM
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jkelton jkelton is offline
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My personal preference is direct mail postcards, only to the target market you are trying to approach. Make sure they are colorful and professional to make them stand out. My theory is that this has to be done several times in order for name recognition to take effect. Even if the particuliar type of advertising is "annoying", people will remember who you are and what you do. Why do you think Verizon still has the guy saying "Can you hear me now?" - although people say the ad is annoying, the point is they remember it and they associate Verizon with the ad.
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  #23  
Old 08-22-2002, 09:38 AM
turfmarketing turfmarketing is offline
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In any form of adverting, frequency is important. The more copies distributed, the more opportunities you have to make an impression on prospects or customers. The impression can be good OR bad. 40,000 bad coupons are still bad. Even worse. It's bad on a grand scale.

When considering producing coupons, mailers, yellow-page advertising, or any marketing material, QUALITY is just as important as QUANTITY. 1,000 pieces of a well done promotion is much more effective than 40,000 pieces of a poor one.
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  #24  
Old 08-29-2002, 11:34 PM
Nebraska Nebraska is offline
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Now that we are almost in September, how many customers did you get off the 40,000 coupons?
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  #25  
Old 12-30-2002, 04:42 PM
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MacLawnCo MacLawnCo is offline
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Quote:
Originally posted by LAWNGODFATHER
I am doing similar to yours and will post the responces when done.
so...what happened?
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  #26  
Old 12-30-2002, 07:16 PM
Jim Feder Jim Feder is offline
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we got 17 out of 40,000 some are fert some are mow some are both going to do it this year two.
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  #27  
Old 12-30-2002, 07:34 PM
xpnd xpnd is offline
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Re: Re: Coupons

Quote:
Originally posted by LoneStarLawn
That is an average turnaround for fliers that you put out yourself. 1.0% is the norm (which you accomplished).

Now only 14 calls for 10,000 fliers is not good at all. That is only 0.14%
Average residential mowing service $1K annually. $300.00 invested, 10 customers @ $1K each, $9.7K net gain. Not bad numbers in my book
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  #28  
Old 12-30-2002, 07:35 PM
Nebraska Nebraska is offline
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.0425% ..... and your going to do it again? Does not seem too effective unless they are VERY CHEAP (the coupons).
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  #29  
Old 12-30-2002, 09:09 PM
Jim Feder Jim Feder is offline
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i will tell you what i paid if you tell me what is the most you would pay for 40,000 names to homes that are going to see your trucks and signs week after week working in their hood.
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  #30  
Old 12-31-2002, 01:08 AM
Nebraska Nebraska is offline
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I would pay approximately $340-$566..... That's our exact cost to attain 17 new mowing &/or fert customers based upon our marketing methods in 2002.

So really, how much did it cost you? How many calls did they generate? How many of the initial calls were actually "closed....the sale made?"

Last edited by Nebraska; 12-31-2002 at 01:13 AM.
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