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  #11  
Old 02-20-2002, 12:58 PM
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JimLewis JimLewis is online now
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[QUOTEthat could eliminate a customer immediately when they see the pricing.[/QUOTE]
That's the idea. From now on we don't want to do irrigation systems for people who are just looking at price. The idea is to sell quality and a state-of-the-art system and demand a higher price for our systems. And in that market, I am very competitive.

Two of the largest landscaping firms around here are charging 1.5-3 times what I charge on every single irrigation job. They get away with it because they are big, everyone knows and respects them, and even though they may only land 10-20% of their irrigation bid, the ones they do land are very profitable. They are considered the upper echelon in landscaping and irrigation. And a certain percentage of people will pay what they charge because they feel they are getting what they pay for.
That's what I am working up to. I can't yet charge the prices they do because we aren't quite that big yet. But I do feel we can safely charge the prices I have listed and even if I don't land as many bids, I'll be a lot happier with the ones we do land.

Irrigation is just a sideline for us. It only accounts for 6% of our yearly sales. Even if we landed half of the irrigation jobs we have in the past, I'd still be happier because they will be more profitable.
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Lewis Landscape Services - Oregon
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www.lewislandscape.com - Portland Oregon Landscaping Company

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  #12  
Old 02-20-2002, 01:14 PM
SprinklerGuy SprinklerGuy is offline
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All very good points..........
I'm sure you will do fine..............
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