search sponsored by:
Advanced Search

The Green Industry's Resource Center

Thread Tools   Display Modes
Old 02-20-2002, 11:23 PM
heygrassman's Avatar
heygrassman heygrassman is offline
LawnSite Senior Member
Join Date: Jan 2002
Location: Columbus, Ohio
Posts: 509
Flyer - Advice Needed

I could really use some advice on this flyer. I am leaning towards it being too wordy, any thoughts or suggestions on ones that have worked in the past. The web version is blowing the bullets out of whack and separating fertilization. Printed they look fine.

It is small in size and should load quick.

Thanks in advance.

Reply With Quote
Old 02-20-2002, 11:36 PM
mowerman90's Avatar
mowerman90 mowerman90 is offline
LawnSite Bronze Member
Join Date: May 2000
Location: Spring Hill, FL
Posts: 1,490
Looks pretty good to me. However, I'd mix in some different fonts and font sizes. Reducing the font size of certain paragraphs will reduce the impression that it's too wordy.
Ed Kreiling
Kreiling's Lawn & Landscape Service
Spring Hill, FL (West Central FL)
Reply With Quote
Old 02-20-2002, 11:39 PM
LawnSite Member
Join Date: Jan 2002
Location: Harford County, Bel Air, MD
Posts: 137
Looks Good...

It looks good. It might need some color. I really like the idea of give $10. It shows Dependability like the flyer states.

Good Luck

Jim m
Reply With Quote
Old 02-20-2002, 11:40 PM
Southern Lawns's Avatar
Southern Lawns Southern Lawns is offline
LawnSite Senior Member
Join Date: Jul 2000
Location: Coastal North Carolina
Posts: 259
Looks good............. The "Hurry" statement kinda gives me an infomercial type feeling (kinda hokey IMHO). The fact that you will back up what you say is important to customers. Good luck.
Yes, I'm sure you could find someone to do it cheaper but will you be happy after you do?
Reply With Quote
Old 02-21-2002, 09:52 AM
kutnkru kutnkru is offline
LawnSite Silver Member
Join Date: Jan 2001
Location: 93-04 (Zone5b) 05-now (Zone9a)
Posts: 2,662
You are giving them a free estimate already - How much is your time truely worth???
This is the "real value" they're getting whether your late or not. You cannot control traffic and when soliciting business you cannot guarantee what tarffic patterns will be like, especially if your town is like ours and every state hy-way, overpass, main drag, and secondary road are under construction LOL!!!

My suggestion would be to change your Landscaping Services to another phrase. Possibly Landscape Maintenance or Management which would entail such services as mowing, pruning/shearing, mulching, seasonal clean-ups, etc.

You have only listed "installs" for the Landscaping aspect of your business. Yet there is no mention of services pertaining to:
Design - Enhancement
Retaining Walls - Walkways - Patios
Irrigation - Drainage Systems
Aquatic Gardens - Pond Installations
Lawn Installations (Seed or Sod)

When issuing basically Green Bucks you should pick a number: $10 $20 $50 etc. People look at that and see $50, contemplate the bite, and then you extinguish the fire with "Good for up to".

Pick a minimum amount, and then if your willing to give a $50 discount you can mention this when they call and say something to the effect of "Yes we're offering $20 off our Putters Green Plan and $50 off our Emerald Green Plan".

I would also compare your coupon with the dollar signs and without. I'm thinking it would look less congested without them.

If you look at many of the bigger companies when they issue these coupons they will put "Valid thru March 31, 2002". I think this still sets the presidence for a qucik response yet it keeps the infomercial wording out.

Hope this helps.
Reply With Quote
Old 02-21-2002, 10:36 AM
David Haggerty David Haggerty is offline
LawnSite Member
Join Date: Jun 2001
Location: sw Ohio, Wilmington (the wettest place in the state)
Posts: 2,382
Ain't too subtle is it?

The flier screams "Professionalism" ect, yet seems to target the price shopper with the dollar giveaways.

I think you should turn advertising back over to whoever designed your website. That is one stunning website! I'm absolutely envious!

If you could get that impression of your business into your flier, you'd appeal to some quality clientel. Not just a bunch of penny pinchers trying to rip you off for $50.

It's just my opinion, but I guess that's why you posted the flier.

Reply With Quote
Old 02-26-2002, 07:13 PM
heygrassman's Avatar
heygrassman heygrassman is offline
LawnSite Senior Member
Join Date: Jan 2002
Location: Columbus, Ohio
Posts: 509
Thanks for all the thoughts all!!

Still struggling with gaining the first set customer base while instilling professionalism.

Thanks again..

Reply With Quote
Old 02-26-2002, 07:36 PM
gslam88 gslam88 is offline
LawnSite Member
Join Date: Feb 2002
Location: connecticut
Posts: 146
re: Flyer

I would first like to say very good and thoughtfull post KutnKru.

The flyer seems to busy, IMHO (in my humble opinion) maybe you could make some of the fonts smaller to fit a few more services in and consolidate some wording.

I would suggest that you some how reword or alter the Proffesionalism and dependabilty, I stumble on it for some reason... not sure why.

Depending on you budget if color is out of the price, what about colored paper. Use something that does not hurt the eyes but will stand out a little.

Reply With Quote
Old 02-26-2002, 07:38 PM
beck beck is offline
LawnSite Senior Member
Join Date: Sep 2000
Location: St. Louis, Mo
Posts: 414
I agree with kutnkru about taking the $ signs out of the coupon.

Also why is it "good for up to $50 off", but you list no limitations.

and i would consider omiting "in landscaping" from

. . .Professionalism and Dependability are not just words on paper.
Reply With Quote
Old 02-26-2002, 07:39 PM
AGG Lawn Maintenance AGG Lawn Maintenance is offline
LawnSite Senior Member
Join Date: Apr 2000
Location: Elberon
Posts: 422
White paper black ink always the cheapest way to go. The flyer is too busy!!! I love the word you use. If you want I'll design one for you. A friend of mine screen prints shirts. I can do your company logo on a shirt, jacket etc. Just let me know
Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Layout Style:

Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2015, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Moose River Media
All times are GMT -4. The time now is 07:00 PM.

Page generated in 0.09761 seconds with 8 queries