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  #1  
Old 02-23-2002, 07:27 PM
Mowman Mowman is offline
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Join Date: Jun 2000
Location: Northwest Ohio
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Writing Newspaper Ads?

What do you put in your newspaper ads to get a GOOD response. I've put ads in for the last 3 years and didn't get one call. The ads run from the middle of March til the middle of April. I think that would be the PRIME TIME to place this ad. Living where I do mowing starts about April 1st or a little later depending on the weather. Any ideas for a WINNING AD will be greatly appreciated.

Thanks,
Mowman
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  #2  
Old 02-23-2002, 09:06 PM
LawnLad LawnLad is offline
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Post your sample... maybe you can get a few suggestions/critiques this way.
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  #3  
Old 02-23-2002, 09:08 PM
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Stonehenge Stonehenge is offline
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I've found that newspaper ads yield poor results. I'd suggest spending marketing dollars elsewhere.
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  #4  
Old 02-23-2002, 10:21 PM
Nebraska Nebraska is offline
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Three years is a long time for no results.
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  #5  
Old 02-24-2002, 03:31 AM
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Tim Canavan Tim Canavan is offline
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Let's see that add!
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  #6  
Old 02-24-2002, 04:27 AM
PAPS PAPS is offline
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Location: Oakland, NJ
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We advertise in a local newspaper....

and get a TON of business from it... with an basic ad like this:

PAPS LANDSCAPE DESIGN & CONSTRUCTION
- Complete Grounds Maintenance.
- Landscape Construction.
- Machine Work, Grading & Excavating.
- Full Tree Service.
For a free consultation call ****


just that simple
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  #7  
Old 02-24-2002, 07:14 AM
lbmd1 lbmd1 is offline
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Location: Coastal NH
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Mowman, I have sent you an email regarding your post, check your box.

Mike
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  #8  
Old 02-24-2002, 09:03 AM
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Henry Henry is offline
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Location: Northern NJ
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I also run an ad in a local paper for about 4 years now and it get's us alot of work. This year I kept it in all winter and get at least 2 calls a week from it. Maybe it's a Jersey thing.
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  #9  
Old 02-24-2002, 02:07 PM
Nebraska Nebraska is offline
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Anyone willing...post a copy of your ad I am curious to see what it looks like and the size.
If your prefer a more private sharing email it.
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  #10  
Old 02-24-2002, 03:19 PM
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Stonehenge Stonehenge is offline
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Maybe it differs by market - around here, no landscape companies have ads in the paper, except for the ones with garden centers, where they are having specials. The other exception is newbie cos that don't know any better. Took me about $1500 to figure it out.
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