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  #1  
Old 03-03-2009, 03:44 AM
RegalLawnCare.Com RegalLawnCare.Com is offline
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Location: Herndon, Virginia
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What different type of adveristing and marketing do you use?

Curious to know what different types of advertising and marketing people use. This year we will:

- Post ads on Craigslist 2-3 times a week which link to our website.
- Distribute 10,000 Postcards door-to-door
- Will do door-to-door sales while passing out the postcards
- Will use Service Magic for lead referrals in our prime zipcodes - $12 per lead is pretty pricey, but we like to "own" our prime work areas
- Will use Google Adwords for internet keyword matches

Interested to hear other suggested methods to increase sales, especially methods that are cheap or free.
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  #2  
Old 03-03-2009, 11:36 AM
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MileHigh MileHigh is offline
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same thing as you...only I don't have 10,000 postcards.
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  #3  
Old 03-03-2009, 01:59 PM
capnsac capnsac is offline
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Join Date: Nov 2007
Location: Omaha, NE
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Quote:
Originally Posted by RegalLawnCare.Com View Post
Curious to know what different types of advertising and marketing people use. This year we will:

- Post ads on Craigslist 2-3 times a week which link to our website.
- Distribute 10,000 Postcards door-to-door

How many people do you have passing the postcards out?
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  #4  
Old 03-04-2009, 12:14 PM
rnd rnd is offline
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Go to RNDSIGNS.COM to see hundreds of advertising ideas that lawn and landscape businesses use from all over the U.S. Request a FREE marketing handbook. See layout ideas, professional photography and instant online pricing.
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  #5  
Old 03-04-2009, 09:53 PM
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DLAWNS DLAWNS is offline
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Location: Ocean County,New Jersey
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Quote:
Originally Posted by RegalLawnCare.Com View Post
Curious to know what different types of advertising and marketing people use. This year we will:

- Post ads on Craigslist 2-3 times a week which link to our website.
- Distribute 10,000 Postcards door-to-door
- Will do door-to-door sales while passing out the postcards
- Will use Service Magic for lead referrals in our prime zipcodes - $12 per lead is pretty pricey, but we like to "own" our prime work areas
- Will use Google Adwords for internet keyword matches

Interested to hear other suggested methods to increase sales, especially methods that are cheap or free.
I just do a mailing and target certain areas with fliers.
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  #6  
Old 03-05-2009, 12:40 AM
RegalLawnCare.Com RegalLawnCare.Com is offline
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Location: Herndon, Virginia
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Quote:
Originally Posted by capnsac View Post
How many people do you have passing the postcards out?

It looks like it will be four of us. Myself and my assistant will pass out flyers door to door and also try to sell door to door...For two weeks my foremen will also pass out flyers.

Also, we use 1 other marketing method, which is placing lawn signs at intersections and in medians throughout the area.
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  #7  
Old 03-05-2009, 08:16 AM
capnsac capnsac is offline
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Join Date: Nov 2007
Location: Omaha, NE
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Quote:
Originally Posted by RegalLawnCare.Com View Post
It looks like it will be four of us. Myself and my assistant will pass out flyers door to door and also try to sell door to door...For two weeks my foremen will also pass out flyers.

Also, we use 1 other marketing method, which is placing lawn signs at intersections and in medians throughout the area.
Does this seem to work, at what return rate, and how big are the signs? Color or black and white, what do you put on them?
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  #8  
Old 03-05-2009, 08:30 AM
RegalLawnCare.Com RegalLawnCare.Com is offline
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Originally Posted by capnsac View Post
Does this seem to work, at what return rate, and how big are the signs? Color or black and white, what do you put on them?
It's really hard to say how well we do with these. We do 2-sided full color. We ordered 200 of them, 18" x 24". We have a Toll Free # - 888-99-LAWNS.....With the 'lawns' in the phone number, people understand that we are a lawn service, so we basically print the phone number is largely as possible. If we do these again, I'd like to get 6" or 8" x 24" signs, and just print the phone #.
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  #9  
Old 03-05-2009, 12:55 PM
rnd rnd is offline
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Join Date: Aug 2008
Location: Minneapolis, Mn.
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Go to RNDSIGNS.COM to see hundreds of ideas from lawn and landscape companies from all over the U.S. Request a FREE marketing handbook. See layout ideas, professional photography and instant online pricing.
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  #10  
Old 03-05-2009, 01:45 PM
capnsac capnsac is offline
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Location: Omaha, NE
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Quote:
Originally Posted by rnd View Post
Go to RNDSIGNS.COM to see hundreds of ideas from lawn and landscape companies from all over the U.S. Request a FREE marketing handbook. See layout ideas, professional photography and instant online pricing.
Do you pay for the advertising you do on this site?
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