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  #1  
Old 02-22-2011, 08:48 PM
MowingMowingMowing MowingMowingMowing is offline
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Join Date: Jun 2009
Location: Midwest
Posts: 526
Thoughts on this Marketing Idea

I am at the point right now, where I am satisfied with the # of lawns I have, but would be willing to pick up some more if they are extremely close to my house.

My neighborhood has about 90 houses in it. I service 9 of them on a regular basis. I have been servicing almost all of these accounts for 5+ years. Out of the 90 houses maybe 15 or so I would not want (small gate, steep inclines, etc.).

I've grown up in the neighborhood my whole life so people know who I am which is a good "in".

This brings me to my idea...

I recently had my logo redesigned by Bob over at Plan It Graphics (an awesome job by the way!). What I was thinking about doing is going door to door in my neighborhood and speaking with each of the homeowners (many of which it will be a good time to reconnect with them).

I plan on having some type of zip lock bag with the following items in it: a couple of my new business cards, a magnet, a pen with my logo info on it, and best of all.... a $10 gift card.

Either attached to the bag, or inside of it will be a short typed message from me introducing myself again (emphasizing the fact that I have been working in the neighborhood for 5 plus years, giving them my contact info, etc. I have the early draft of this set up at the moment, it still needs some minor tweeking.

The gift card is, imo, my ace in the hole, so to speak
My thinking here is I can do the "norm" of 1 free cut, 10% off your first month, etc. etc. but I think if I give people a $10 gift card they will think very differently of it.

Think to yourself, if you get any of the mentioned promotions above, most you will just put off or not act on the promotion, but if you have a gift card, (a.k.a. free money to spend), people will be more likely to use it.

Anyways, I'm thinking best case scenario I pick up some new accounts. Even if I don't necessarily pick up that many accounts, I will have reinforced rapport with everyone in my neighborhood which should increase the odds they will call me if they need any lawn care needs (especially if they have my magnet on their refrigerator, a couple business cards sitting around, and a gift card).

One thought that has crossed my mind is do I give my current customers in the neighborhood the $10 gift certificate? On one hand, it makes sense that I don't as I could say it was geared towards obtaining new customers.

On the other hand, I don't want them to somehow be talking with a neighbor and feel like I am screwing them over by not giving them one. To complicate things even more, this is the first time in 5 years I was thinking about increasing rates by a small proportion (Ex. $3 increase on the $30 lawns). Now if I give them the gift card they might think I am trying to compensate for the price increase... I doubt it, but I figure I should look at any possibilities.

Ok, let's hear some feedback. I'm ready
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  #2  
Old 02-22-2011, 09:09 PM
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organiclawncanada organiclawncanada is offline
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Location: GTA, Ontario, Canada
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I like the idea of the gift card. Like you said free money for them to spend. Something I might try as well with my new customers.
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  #3  
Old 02-22-2011, 09:23 PM
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dKoester dKoester is online now
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Location: yummytown
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It is perfectly Ok to give gift cards to existing customers. It lets them know you care about them and they're not just a number. Plus, you can give them cash for referrals. As far as how much thats up to you.
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  #4  
Old 02-22-2011, 09:29 PM
Jasputan Jasputan is offline
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Join Date: Feb 2011
Location: Michigan
Posts: 74
I like the idea. However I think other than the gift card, a business card and a letter the other gift baggie items are sort of unnecessary. I would save the myself the money and not have those made.
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  #5  
Old 02-22-2011, 09:42 PM
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organiclawncanada organiclawncanada is offline
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Location: GTA, Ontario, Canada
Posts: 94
Actually get some generic door hanger bags from RND Signs.
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Organic Lawn Canada
--------------------------------------------
2000 Silverado 1500 V6
JD ZTrak 737 60" Deck
JD LT155 Freedom 42 Mulch Deck
15G Tow Behind Sprayer
30G Tow Behind Sprayer
JD Tow Behind Aerator
Lawn Boy 22071 21"Mower
Stihl FS86
Stihl SH55 Blower/Shredder
Stihl HS45 Hedge Trimmer
Echo SRM2601
Ryan Lawnaire IV Aerator
6.5' x 12' Open Trailer
4' x 8' Open Trailer
100 Gallon Truck Mounted Turf Sprayer
Spyker 288 Spreader
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  #6  
Old 02-22-2011, 10:56 PM
MowingMowingMowing MowingMowingMowing is offline
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Location: Midwest
Posts: 526
Thanks for the replies.

Mods -- Sorry, just realized I posted in the wrong forum. I will just make a new thread in the proper section, please delete this one at your convenience.
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