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  #11  
Old 03-28-2009, 08:57 AM
MowinMopar MowinMopar is offline
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Join Date: Mar 2009
Location: Alcoa TN
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I even have thought about creating a cut away coupon at the
bottom of all monthly invoices encouraging the customer to
talk to his/her neighbor about signing on......
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  #12  
Old 03-28-2009, 10:37 AM
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wbw wbw is online now
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Join Date: Oct 2004
Location: houston tx
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Quote:
Originally Posted by MowinMopar View Post
I even have thought about creating a cut away coupon at the
bottom of all monthly invoices encouraging the customer to
talk to his/her neighbor about signing on......

Sounds like a great idea!
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  #13  
Old 03-30-2009, 09:54 AM
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LawnBrother LawnBrother is offline
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Join Date: Sep 2004
Location: SW Ohio
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I usually offer one free cut (up to $30) to customers who send me a referral that stays on for at least 2 months and makes timely payments. They usually try to refuse the credit like someone else said, but I give it to them anyway. Works ok, although I think people will refer their friends you if you are a good service anyway, whether or not you offer them a free cut, so I don't plan to offer it this year. Just give good service and ask for referrals. Once you get a good number of accounts the referrals will increase a lot.
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  #14  
Old 03-30-2009, 09:58 AM
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LawnBrother LawnBrother is offline
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Quote:
Originally Posted by dwlah View Post
another thought good customers arent going to send you non payers
Just remember that slow payers and cheapskates will refer their slow paying cheapskate friends! I know this from experience........
Be selective of who you offer referral rewards to.
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  #15  
Old 04-06-2009, 02:32 AM
MyLawnBiz MyLawnBiz is offline
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Join Date: Mar 2009
Location: Herndon, Virginia
Posts: 10
Quote:
Originally Posted by dwlah View Post
I offer a $5 per cut discount to current customers if they refer someone to me that signs up

Gives the customers a little incentive to work for you

This is the way I figure it
$5 discount for one year(20 cuts around here)= $100
gain one $40 per cut yard times 20 cuts=$800
I clear $700
And all Ive really done is my usual outstanding job
I think this is way too much for a customer referal. $100? If I put $100 into advertising or marketing I would expect to get 2-4 customers out of that. 1 free cutting OR the amount you charge the new customer (whichever is less) is reasonable.
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  #16  
Old 04-06-2009, 10:27 AM
capnsac capnsac is offline
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Join Date: Nov 2007
Location: Omaha, NE
Posts: 702
Quote:
Originally Posted by dwlah View Post
I offer a $5 per cut discount to current customers if they refer someone to me that signs up

Gives the customers a little incentive to work for you

This is the way I figure it
$5 discount for one year(20 cuts around here)= $100
gain one $40 per cut yard times 20 cuts=$800
I clear $700
And all Ive really done is my usual outstanding job
Quote:
Originally Posted by MyLawnBiz View Post
I think this is way too much for a customer referal. $100? If I put $100 into advertising or marketing I would expect to get 2-4 customers out of that. 1 free cutting OR the amount you charge the new customer (whichever is less) is reasonable.
I would agree with dwlah's method. I take it one step further though. Say you give a customer 10% off their years bill every time they recommend a new customer to you. That would give them a huge incentive to refer more customers to you because they could potentially get their lawn care done for free with only 10 customers referred. An increase of 10 additional customers as opposed to giving one customer free lawn care for a year? Hmm, which is better...
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3+ years going strong.
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  #17  
Old 04-06-2009, 10:27 PM
garmel garmel is offline
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Join Date: Feb 2009
Location: NE Ohio
Posts: 107
This year I went with a flat $25.00 for a referral and it's working. I wasn't sure if it would be enough but I figured I would start somewhere. Plus, I was getting referrals last year and I wasn't promoting any incentive......but I always give them something for a referral.
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  #18  
Old 04-08-2009, 08:15 PM
TexasFire221 TexasFire221 is offline
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Join Date: Mar 2008
Location: Texas
Posts: 470
Quote:
Originally Posted by bohiaa View Post
I never do it, also I never did understand it, is Business really that bad ?
Hell you don't need new business. In other posts you make $300,000 plus a year and take your employees to Peru!
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  #19  
Old 04-08-2009, 08:38 PM
ChrisGA ChrisGA is offline
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Join Date: Mar 2009
Location: NW Georgia
Posts: 41
Im just starting my business with a whooping 3 lawns to cut lol but I offer a referral program I havent had any takers yet but I just started it last week.
For me to give a referral reward the customer who was refereed must agree to a season of mowing

refer 1 person=1 free mowing
2 people = 1 free mowing and $10 off next mowing
3 people = 2 free mowing
5+ people 2 free mowings + 25 gift card to a local resturant.

Might not be the best referral program and yes I might be loosing a little money but I will gain money in the long run with more customers. My goal is to get atleast 15 customers by the end of the season. Then once thats reached I will go to 1 referral= 1 free cut and leave it at that.
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  #20  
Old 04-08-2009, 09:01 PM
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yourmove yourmove is offline
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Join Date: Sep 2008
Location: Cape Cod
Posts: 76
I currently offer existing customers 10% off their next service (usually a cleanup). I just recently had a refferal from this which gained me a terrific account. I just rec'd a check for $2700 to get this new acount ready for the season.
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