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Old 03-26-2002, 06:23 PM
P. Nelson P. Nelson is offline
LawnSite Member
Join Date: Mar 2002
Location: Pennsylvania
Posts: 42
Advertising...what works?

For someone new to the area and new to the business what kind of advertising has given you the best results? ie. newpaper, flyer, local add channel, etc.
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Old 03-26-2002, 06:55 PM
LawnSite Senior Member
Join Date: May 2001
Location: NE OHIO
Posts: 665
#1 word of mouth referrals (friends/neighbors)
#2 flyers left at the location
#3 coupon books
#4 newspapers
#5 phonebook

In that order.
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Old 03-26-2002, 09:15 PM
beck beck is offline
LawnSite Senior Member
Join Date: Sep 2000
Location: St. Louis, Mo
Posts: 426
I would have to say flyers are one of the best ways to go for just starting out.

You can concentrate on certain areas/subdivisions, this will usually lead to clusters of accounts.

After you get established you will begin to get referral business from existing customers. A lot of times after you start cutting for someone and their neighbour will come ask you to do theirs.

Telephone books can get you calls from all over. One of my friends keeps a map of where I have yards since he gets calls from all over and not necessarily on his route.

I have my logo on one of my trucks and my trailer, but have only had a few people call from just seeing the name. But everyone in my neighbourhood know who I am.
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