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  #1  
Old 04-13-2002, 11:08 PM
heygrassman's Avatar
heygrassman heygrassman is offline
LawnSite Senior Member
 
Join Date: Jan 2002
Location: Columbus, Ohio
Posts: 509
Advertising Dilema

All:

I need some advice. I have door hung about 700 flyers and mailed about 200 letters to potential customers. Problem is I am getting mostly Installation Calls (90%).. big ones. Stuff that I am not I am ready to bite into. Also, since I only have one maintenance customer I need weekly recurring Rev's. I need to work on the cutting processes and getting the time per job down.

Not for the question.. i am posting a link to the flyer (by the way the paper was white and the colors were to be completely opposite Green was to be black and vice versa but the printer screwd up). Do you think it was the flyer or the Company name that is not driving the maint calls. The houses tageted were 130-150K Slap um up(mostly prefab) homes and 250-300K more custom type homes. Most are less than 2 yrs old a handful with fresh sod from the fall.

There are 2 items that appear to be missing in the Guarantee section but they were added before delivery.

Your thoughts are appreciated.


Jeff Flowers
http://www.ascapes.net/flyer.htm
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  #2  
Old 04-14-2002, 01:26 AM
Dr. Greenthumb Dr. Greenthumb is offline
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Join Date: Apr 2001
Location: Marietta Ga.
Posts: 4
Start learning how to do installs and then sell them the R.L.M.
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  #3  
Old 04-14-2002, 08:07 AM
RMDoyon RMDoyon is offline
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Join Date: Mar 2001
Location: High Point, NC
Posts: 230
Your flyer is very descriptive and youv'e done nothing wrong.
BUT
Anytime a homeowner sees the word "landscape" anywhere they immediately think you can transform their yard into Cypress Gardens.
Especially when you have all of your services lised, they figure you do everything else too.

For this reason I have limited my advertising to mentioning only lawn maintenance and fertilization. This has helped somewhat.

Roger
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  #4  
Old 04-14-2002, 01:28 PM
Twotoros's Avatar
Twotoros Twotoros is offline
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Join Date: Jun 2000
Location: Yakima,WA.
Posts: 494
Go for it. Everyone here says the real money is in landscaping. Hire some laborers and jump in head first. Sub out some work if you have to but take all the jobs you can. I great in for year round service contracts.
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  #5  
Old 04-15-2002, 05:34 PM
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grassyfras grassyfras is offline
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Join Date: Oct 2000
Location: St. Louis, Missouri
Posts: 1,463
Your problem for not getting maintance calls might be because of the people you targeted. IT seems out hear that alot of people with homes that are a few years old seem to do there grass cutting themselfs. Its just a thought.
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  #6  
Old 04-15-2002, 10:42 PM
gene gls's Avatar
gene gls gene gls is offline
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Join Date: Dec 1999
Location: Granville, Ma. 01034
Posts: 3,063
heygrassman:

The wording of your flyer may be misleading to the property owners that you targeted. When I look at your flyer I would invision that you have a full fledged landscape business with all the equipment and manpower to handle large jobs. I sell myself as a lawncare service and am still offered landscape jobs to bid on that are over my head. I sub out the parts of the jobs that require special equipment. So far so good.

Gene
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