Register free!
Search
 
     

The Green Industry's Resource Center


Click for Weather
Reply
 
Thread Tools Display Modes
  #1  
Old 07-22-2009, 08:17 AM
wright5223 wright5223 is offline
LawnSite Senior Member
 
Join Date: Jun 2008
Location: Overland Park KS
Posts: 290
1 big mailier or a few little ones

I am working on my mailier program and I was wondering if I should do the big mailier of about 25K or do about 8k over a few months mailied to the same house? What has worked for you?
__________________
2008 Chevy 2500HD Silverado
6 1/2x12 trailer
52' Wright Stander
36' Wright Stander
32' Wright Stander
Redmax Blowers
Shindawia Trimmers
Reply With Quote
  #2  
Old 07-22-2009, 08:34 AM
Az Gardener Az Gardener is offline
LawnSite Gold Member
 
Join Date: Sep 2005
Location: Phoenix, Az
Posts: 3,895
In the last 6-months I have had two completely different professionals in the business coaching world suggest multiple contacts to the same people are the way to go. I don't know if its the in style thing to teach now or if it really works. I am told it takes 7 contacts before people begin to recognize and remember you.

I know an older guy in the biz around here who was doing postcards since before the Internet and he swears by the repeated contact method. He has a particular type of client he specializes in and they only live in certain areas and he sends out the same post card to the same people quarterly I think. I know one thing those people in those areas know who he is. I think he may take it to the extreme, if someone gets your card quarterly for 3 years and has not called probably not going to.
__________________


“If I accept you as you are, I will make you worse; however, if I treat you as though you are what you are capable of becoming, I help you become that.”
Reply With Quote
  #3  
Old 07-22-2009, 08:37 AM
Az Gardener Az Gardener is offline
LawnSite Gold Member
 
Join Date: Sep 2005
Location: Phoenix, Az
Posts: 3,895
Quote:
Originally Posted by wright5223 View Post
I am working on my mailier program and I was wondering if I should do the big mailier of about 25K or do about 8k over a few months mailied to the same house? What has worked for you?
I would keep the mailers closer together time wise and possibly have some variation not the same exact thing every time but that's just what I'm doing. Keep it short and to the point.
__________________


“If I accept you as you are, I will make you worse; however, if I treat you as though you are what you are capable of becoming, I help you become that.”
Reply With Quote
  #4  
Old 07-22-2009, 03:42 PM
Joe Shooner Joe Shooner is offline
LawnSite Member
 
Join Date: Jan 2003
Location: Cincinnati, OH
Posts: 127
If you can qualify your list somehow in order to target your prospects, then definitely go with multiple contacts. Put yourself in the shoes of the prospect - you need a lot of things to go right for a single exposure to get the response. By mailing several times, you create more opportunities for response.

If you go this way, look at your mailing list and try to slim it down by some criteria that will better target your best potential clients; proximity to you shop, proximity to other customers, home value, income, etc.
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.com™ - Moose River Media
All times are GMT -4. The time now is 11:57 PM.

Page generated in 0.07258 seconds with 7 queries