Register free!
Search
 
     

The Green Industry's Resource Center


Click for Weather
Reply
 
Thread Tools Display Modes
  #1  
Old 10-13-2009, 06:27 PM
Slcareco Slcareco is offline
LawnSite Senior Member
 
Join Date: Oct 2004
Location: New York
Posts: 682
How to get client's?

I sent out 150 flyers and business cards to actual address stamped and all last Wednesday and still nothing? It was targeted for Core Aeration but listed all the services I offered.

My question is what is the best type of advertising to get the best return of calls? I'm looking to selectively pick the clients from the towns I want to do work for, not looking to do anything less then what I'm worth.

Is it worth the money to mail out 1,000 mailings this time to addresses?

Thanks
__________________
become a little greener and plant something
Reply With Quote
  #2  
Old 10-13-2009, 06:31 PM
punt66's Avatar
punt66 punt66 is offline
LawnSite Fanatic
 
Join Date: Aug 2007
Location: Simsbury CT
Posts: 8,540
Quote:
Originally Posted by Slcareco View Post
I sent out 150 flyers and business cards to actual address stamped and all last Wednesday and still nothing? It was targeted for Core Aeration but listed all the services I offered.

My question is what is the best type of advertising to get the best return of calls? I'm looking to selectively pick the clients from the towns I want to do work for, not looking to do anything less then what I'm worth.

Is it worth the money to mail out 1,000 mailings this time to addresses?

Thanks
small local newspaper has always worked the best for me.
__________________
JP Landscaping


SOLO OPERATION
Reply With Quote
  #3  
Old 10-13-2009, 06:33 PM
Slcareco Slcareco is offline
LawnSite Senior Member
 
Join Date: Oct 2004
Location: New York
Posts: 682
Good idea, whats that costing you?
__________________
become a little greener and plant something
Reply With Quote
  #4  
Old 10-13-2009, 06:36 PM
mdlwn1 mdlwn1 is offline
LawnSite Silver Member
 
Join Date: Jun 2007
Location: new jersey/new york
Posts: 2,445
You might want to advertise aerations BEFORE its time to do them..........like back in August.
Reply With Quote
  #5  
Old 10-13-2009, 06:39 PM
Slcareco Slcareco is offline
LawnSite Senior Member
 
Join Date: Oct 2004
Location: New York
Posts: 682
yeah I was a little late but you can do it until Novemeber
__________________
become a little greener and plant something
Reply With Quote
  #6  
Old 10-13-2009, 06:48 PM
mdlwn1 mdlwn1 is offline
LawnSite Silver Member
 
Join Date: Jun 2007
Location: new jersey/new york
Posts: 2,445
You have to coincide your marketing with the times that customers are "HOT" on something. Watch next spring for the timing of the Scotts commercials. It will seem a little late
Reply With Quote
  #7  
Old 10-13-2009, 10:53 PM
Slcareco Slcareco is offline
LawnSite Senior Member
 
Join Date: Oct 2004
Location: New York
Posts: 682
What kind of teasers do you use or think is good? Like Free mowing with signed contracts stuff like that?
__________________
become a little greener and plant something
Reply With Quote
  #8  
Old 10-13-2009, 11:22 PM
Hanau's Avatar
Hanau Hanau is offline
LawnSite Bronze Member
 
Join Date: Sep 2009
Location: Quad Cities of ID & WA
Posts: 1,576
Network, network, network, and network some more.

Johnny and Suzy Homeowner want to buy from someone they know.

Get involved with your community.

I get $100K worth of business every year by networking through the American Legion and the VFW.

Get involved with something. Sponsor a little league team.

Every year I donate two residential lawns to the Veterans Club for them to raffle off. They sell tickets for six months solid. Everyone that buys a ticket is a potential customer. They were interested enough to spend $10 on a ticket right? In exchange for the lawns I get the mailing list. That mailing list is gold. HO's who care about their property and are of the mindset to support Veterans. I target them with mailings and get a ton of work this way.

Every Tom, Dick, and Harry with a small business is doing the same thing. Set yourself apart from the pack.

Get your truck and trailer in parades, round ups, and community day events.

Get a booth at a home show.

Get your companies name in the paper because you sponsored a youth sports team, or gave a disadvantaged kid money for college.

Build a positive image of your company in the community.
__________________
Bob

Mein Fuhrer, I can walk!

Quote:
Originally Posted by Wet_Boots View Post
Once upon a time, there was a lonely oxygen atom. The oxygen atom met two little hydrogen atoms, and suggested they try a threesome. They did, and everybody got wet. The end.
Reply With Quote
  #9  
Old 10-14-2009, 05:50 PM
Kennedy Landscaping's Avatar
Kennedy Landscaping Kennedy Landscaping is offline
LawnSite Fanatic
 
Join Date: Apr 2008
Location: El Dorado Kansas
Posts: 5,607
I get a better return from the newspaper than I do my flyers most of the time.
Posted via Mobile Device
Reply With Quote
  #10  
Old 10-14-2009, 06:11 PM
mowerbrad's Avatar
mowerbrad mowerbrad is offline
LawnSite Fanatic
 
Join Date: Jan 2008
Location: Grand Haven, Michigan
Posts: 6,269
Quote:
Originally Posted by Hanau View Post
Network, network, network, and network some more.

Johnny and Suzy Homeowner want to buy from someone they know.

Get involved with your community.

I get $100K worth of business every year by networking through the American Legion and the VFW.

Get involved with something. Sponsor a little league team.

Every year I donate two residential lawns to the Veterans Club for them to raffle off. They sell tickets for six months solid. Everyone that buys a ticket is a potential customer. They were interested enough to spend $10 on a ticket right? In exchange for the lawns I get the mailing list. That mailing list is gold. HO's who care about their property and are of the mindset to support Veterans. I target them with mailings and get a ton of work this way.

Every Tom, Dick, and Harry with a small business is doing the same thing. Set yourself apart from the pack.

Get your truck and trailer in parades, round ups, and community day events.

Get a booth at a home show.

Get your companies name in the paper because you sponsored a youth sports team, or gave a disadvantaged kid money for college.

Build a positive image of your company in the community.

I couldn't agree more. Get your company out into the community. I've done parades and sponsored a few sport events. Just by me going to the high school football games I get business. People talk.
__________________
'07 Chevy 2500HD
2010 John Deere Z925A 54" MOD
2011 John Deere Quik Trak 647A
John Deere walkbehind
81"x18' trailer
Stihl handhelds
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Moose River Media
All times are GMT -4. The time now is 12:56 PM.

Page generated in 0.10187 seconds with 8 queries