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View Poll Results: Are Direct Mailing campaigns worth it?
Yea 16 66.67%
Nah 8 33.33%
Voters: 24. You may not vote on this poll

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  #1  
Old 01-17-2010, 08:55 PM
impman2005 impman2005 is offline
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Direct Mailing

I'm thinking of doing a direct mailing campaign with brochures. I hear you get about a 1-3% response from a campaign. just wondering if anyone on here has ever attempted one. Please let me know about your experiences.
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  #2  
Old 01-17-2010, 09:18 PM
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collegefundms collegefundms is offline
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also if someone could tell me how to do it I am wanting to do it but I dont know where to start.
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  #3  
Old 01-17-2010, 09:23 PM
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DLAWNS DLAWNS is offline
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I did one last season. I just did a small 2,000 mailing to kind of test the waters...I wouldn't say it was the best advertising I ever did, but I picked up a few decent customers from it. I am probably going to be doing one this season (probably a bit bigger) and see if I get some better results.
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  #4  
Old 01-17-2010, 09:27 PM
impman2005 impman2005 is offline
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1. Know your customer demographic (Age, income, location, etc..)
2. Build an appropriate mailing piece for your customer (Brocchures, postcards, etc. Vistaprint.com does a decent job and they are farely cheap or do on your own)
2. Build an address list (USAdata.com supplied mine)
3. Print labels for the addresses (by printable labels at Staples)
4. Then the fun starts. (lick and stick)
5. Order them by zipcode and rubberband or tie them together then take them to the post office.
Hope this helps
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  #5  
Old 01-17-2010, 09:32 PM
impman2005 impman2005 is offline
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Quote:
Originally Posted by DLAWNS View Post
I just did a small 2,000 mailing to kind of test the waters...
Haha small? I'm thinking of only doing about 700 for my first one.
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  #6  
Old 01-17-2010, 11:58 PM
pjboden01 pjboden01 is offline
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Location: Broomfield, Colorado
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I did one that was very targeted to a specific homeowner and I sent out 7400 and had about 300 returned due to people moving, etc. But I gained quite a few great clients from that mailing and had a lot of calls and estimates as well that were just price shopping, but a good way to get your name out there. I used infousa.com for my mailing list and I have a local printer who does my printing and brochures. If you're trying to cater to a specific kind of customer (higher-end/gated communities) this is a great alternative since you can't hang flyers on some of these homes, plus it looks a lot more professional.
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  #7  
Old 01-18-2010, 12:04 AM
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DLAWNS DLAWNS is offline
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Quote:
Originally Posted by impman2005 View Post
Haha small? I'm thinking of only doing about 700 for my first one.
haha...well small as compared to some guys that do like 20,000.....let me how it goes though. Good luck
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  #8  
Old 01-18-2010, 05:31 AM
New2TheGreenIndustry New2TheGreenIndustry is online now
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What is the cost per mailed postcard( postcard w/ bulk postage)?
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  #9  
Old 01-18-2010, 02:55 PM
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ohiogreenworks ohiogreenworks is offline
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We are looking to do around 20-25k this spring. We are splitting it with a friend who has an excavation business. One side his, one side ours, between both of us we have tons of services covered. Anyways, just got a price of 30 cents per postcard. That is design, printing, mailing. Everything included...
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  #10  
Old 01-18-2010, 05:30 PM
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Erics Lawn Care Erics Lawn Care is offline
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i say that direct mail is the best advertising, trying buying nielson & assoc booklet. I get, now I am not lying, about 10% roi. If you are interested in my details you can send me a message directly.
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