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  #1  
Old 06-28-2010, 12:21 PM
mcw615 mcw615 is offline
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Join Date: Jun 2009
Location: Virginia
Posts: 473
Mission Statement Phrase Marketing Ideas...

Wanting to add a phrase to our yellowbook add to make us stand out. Everyone is about the same. 6 of the larger companies in area pay for full page color add, nice picture as the background with list of services.

I want to add something to incorporate some of these words, dedicated, focused, quality, innovative, creativity, professionals.

I was thinking maybe:

"Dedicated Landscape Professionals, focused on quality that counts."

"Dedicated Professionals Setting the Highest standards by focusing on quality that counts."

"Dedicated Landscape Professionals. Focused on Creativity and Quality. That's the difference."

"Focused on quality, it's our highest standard..."

"Professionals dedicated to creativty...focused on quality."


What would you change or come up with that sounds really good to you?

Thanks...
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  #2  
Old 06-29-2010, 04:54 PM
CALandscapes CALandscapes is offline
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"Dedicated Landscape Professionals, focused on quality that counts."

...without a doubt.
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  #3  
Old 06-29-2010, 05:57 PM
DVS Hardscaper's Avatar
DVS Hardscaper DVS Hardscaper is offline
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sounds more like a tagline than a mission statement.........


,
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-1 CAT hat
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-12 pairs of underwear, ranging from Joe Boxers to Jockey, many are in need of replacement. (no more photo requests please)
-hundreds of t-shirts. Some w/ grease stains, some torn & tattered.
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  #4  
Old 06-29-2010, 07:37 PM
shovelracer shovelracer is offline
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Quote:
Originally Posted by DVS Hardscaper View Post
sounds more like a tagline than a mission statement.........


,
agreed

more like this:

http://en.wikipedia.org/wiki/Mission_statement
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  #5  
Old 06-29-2010, 07:43 PM
PaperCutter PaperCutter is online now
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Location: Northern VA
Posts: 1,194
I read taglines like that and my first thought is, oh, you like quality and creativity? That's unusual. The three of your competitors I've had out so far effing HATE that stuff.

If you're insistent on doing a tagline, you should do something that's memorable and sets you apart. I have a client who "delivers dazzle with dependability." That's not exactly my style, but you have to admit- it's memorable and unusual.
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  #6  
Old 06-29-2010, 10:03 PM
DVS Hardscaper's Avatar
DVS Hardscaper DVS Hardscaper is offline
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One former contractor in the area here used to have a tag line "A Neater Nature"

After usin that line for a few years - it became their official business trade name.


,
__________________
"It's You vs. You"

"People Throw Rocks At Things That Shine"


My Equipment Brag List:

-1 CAT hat
-16 pairs of Hanes socks (the Heavy Duty model), many with holes.
-12 pairs of underwear, ranging from Joe Boxers to Jockey, many are in need of replacement. (no more photo requests please)
-hundreds of t-shirts. Some w/ grease stains, some torn & tattered.
-7 pairs of jeans, ranging from Levis to Polo to GAP. 1/2 of them have holes in 'em.
-1 belt
-1 pair of old worn out Nike shoes.
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