Register free!
Search
 
     

The Green Industry's Resource Center


Click for Weather
Reply
 
Thread Tools Display Modes
  #11  
Old 11-20-2010, 08:48 AM
TheGoat TheGoat is offline
LawnSite Senior Member
 
Join Date: Jun 2010
Location: Deltona, Florida
Posts: 273
Quote:
Originally Posted by rollinrock View Post
I think a website is an integral part of your marketing plan. You can use this to attract new customers and create a good first impression.

Here's a few tips for your website:

1. Get registered with google local Here is the link: Google Local Business

2. Have the number on your site ring a voicemail service. This will save you time plus will allow you to better present yourself to your clients.

3. Have a method for collecting the email addresses of your potential clients. That way you can stay you can keep in contact with them setting you apart from the rest of other guys. Offer them free tips on how to take care of their lawn plus how to hire a lawn care professional.

A service to collect email addresses: www.aweber.com

4. Use this software to create your site: www.wordpress.org. Very easy to install and keep a site updated with.

For a place to host your site its hard to beat www.hostgator.com and for a site name I always use www.godaddy.com
getting a website is excellent advice but your suggestions for hosting and url are some of the most expensive I have seen.

I use ixwebhosting.com.

It cost me $45 a year and that price includes a url.
__________________
Lawn Service in Deltona, FL
Reply With Quote
  #12  
Old 11-20-2010, 08:59 AM
Lefet's Avatar
Lefet Lefet is offline
LawnSite Bronze Member
 
Join Date: Jun 2010
Location: Jackson, NJ
Posts: 1,885
Good information posted in this thread....
Thanks
__________________
Lefet Enterprises LLC
Reply With Quote
  #13  
Old 11-20-2010, 09:05 AM
Patriot Services's Avatar
Patriot Services Patriot Services is offline
LawnSite Fanatic
 
Join Date: Jul 2006
Location: Tampa FL
Posts: 8,321
Quote:
Originally Posted by Texas Lawn View Post
whats a phone book?
A large chunk of processed tree flesh used to weigh down the bottom of a trash can.
Posted via Mobile Device
Reply With Quote
  #14  
Old 11-21-2010, 12:35 PM
chatsworth chatsworth is offline
LawnSite Member
 
Join Date: Nov 2010
Location: Nashville, TN
Posts: 8
Quote:
Originally Posted by srenoch1 View Post
My question is should we invest in Web marketing to attract new customers while continuing to throw flyers and hang door hangers or should we rely on building revenue and buying business from other lawn companies to grow?
Definitely get a presence online. Create a webpage, get a make a company facebook page, twitter, etc...if it works for the politicians, it's bound to work for us too!
Reply With Quote
  #15  
Old 11-21-2010, 01:57 PM
Az Gardener Az Gardener is offline
LawnSite Gold Member
 
Join Date: Sep 2005
Location: Phoenix, Az
Posts: 3,893
Don't forget networking and diversity. Its important to network for referrals but you want to be networking with different "pools" of people.

I network with other green industry contractors who don't offer the same services I do. I also spread the wealth by referring those guys work too even if I could possibly do the things I am referring them for. If its not my core competency I refer others. For example I am a certified Arborist but I refer a tree service for consulting work and deep feeding and some other technical work.

I got a referral from a lawn site member Bill from Inspired, we are doing a clean up for that woman and she will likely become a regular maintenance client. I suggested that she would benefit from a fertilizer injector and she should have Bill install it. We have installed plenty of injectors but irrigation is his niche and she is his referral. I can't expect him to refer me work if he never hears from every client he refers me to again. You can't be greedy.

I also network with several different groups, each one puts me in contact with another entirely different group of people. Here is a small list
  • Cub Scouts/Boy Scouts
  • Remodel Contractors
  • Irrigation Specialists
  • Lighting Specialists
  • L/S Contractors who don't do maint
  • Hard-scape Specialists
  • Municipal garden
  • L/S designer association
  • L/S architects
  • Small nurseries
  • Realtor groups
  • BNI

Volunteer your time and get involved... and use you imagination!
__________________


“If I accept you as you are, I will make you worse; however, if I treat you as though you are what you are capable of becoming, I help you become that.”
Reply With Quote
  #16  
Old 12-10-2010, 01:30 PM
tradeyouraccounts tradeyouraccounts is offline
Sponsor
 
Join Date: Feb 2008
Location: Henderson nv
Posts: 345
A website is an absolute must, 1and1.com offer a decent service and support. Has anyone ever sponsored a local school sports team or something like that and got your business on their shirts and the like? Has it paid off to get local accounts?
__________________

Buy Sell & Trade Lawn & landscaping route accounts. The online market place for route accounts.
http://Tradeyouraccounts.com
http://facebook.com/ServiceRoutes
http://twitter.com/ServiceRoutes
Reply With Quote
  #17  
Old 12-11-2010, 10:05 AM
GreenI.A.'s Avatar
GreenI.A. GreenI.A. is offline
LawnSite Silver Member
 
Join Date: Jul 2010
Location: North East
Posts: 2,047
Some of the things that work best for me is referal programs and clover leafing. For fertilization I offer $20 off for each referal once the new customer compleates there 3rd service, the new customer also receives $20 off there new service as well. I have a real estate agent that hired me this fall. He has already given me enough referals that next season will be just about free for him. For irrigation I do a free start up and winterizing for each successful irrigation referal. When ever we are at a job we clover leaf the neighboring houses.

One of the most sucessful methods for me has been advertising thru the local little league. I fertilize the fields for them and I get an outfield sign. i also get an ad in the program that get handed out at every single little leage game. My cost is a $500 yearly credit for each field I have a sign on.
Reply With Quote
  #18  
Old 12-11-2010, 10:19 AM
topsites topsites is offline
LawnSite Fanatic
 
Join Date: Mar 2005
Location: Richmond Virginia
Posts: 21,677
Throw fertilizer at it, water it good.

Quote:
Originally Posted by chatsworth View Post
make a company facebook page, twitter, etc...if it works for the politicians, it's bound to work for us too!
Uhm, no thank you, I have FB but I definitely don't want to be seen that way.
Reply With Quote
Reply

Tags
growing , lawn care business , marketing , web

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.com™ - Moose River Media
All times are GMT -4. The time now is 04:25 AM.

Page generated in 0.09982 seconds with 7 queries