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  #1  
Old 12-08-2013, 01:46 PM
grassmasterswilson grassmasterswilson is online now
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my 2014 mowing program thoughts

I've got a pretty good base of customers and thinking about only offering a few option for new customers. Here are my rough thoughts and looking for some input.

---------

per cut mowing –________ per cut and includes bronze level mowing. We will start/stop at customers request and bill on a monthly basis.


Bronze Level _______________ per month
growing season(march-October) based on 8 months
- mow, trim, edge, blow on a weekly basis
- bed maintenance - spray for weeds, pick up sticks, etc


Silver Level ______________ per month
growing and leaf season (march-December) based on 10 month
-same as bronze
-bed clean up of leaves post leaf season


Gold Level ________________ per month
Year round based on 12 months
-same as silver, with winter months being every 2 week visits
-maybe an extra add on service( don't enjoy pruning but could add in a spring and fall trim, bed pre, other service?)

----------

I think I need an extra add on for the gold level. Like I said I don't like to prune but hope I can find a good employee who is good at it. Is there something easy I can add to make it more attractive but keeping cost low?
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  #2  
Old 12-08-2013, 02:07 PM
herler herler is online now
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Too complicated, here's my plan:

Service everybody and raise prices by $5
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  #3  
Old 12-08-2013, 08:42 PM
Kelly's Landscaping's Avatar
Kelly's Landscaping Kelly's Landscaping is offline
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So you liked Obamacare so much you copied it
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Old 12-08-2013, 09:18 PM
whiffyspark whiffyspark is offline
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Quote:
Originally Posted by grassmasterswilson View Post
I've got a pretty good base of customers and thinking about only offering a few option for new customers. Here are my rough thoughts and looking for some input.

---------

per cut mowing –________ per cut and includes bronze level mowing. We will start/stop at customers request and bill on a monthly basis.


Bronze Level _______________ per month
growing season(march-October) based on 8 months
- mow, trim, edge, blow on a weekly basis
- bed maintenance - spray for weeds, pick up sticks, etc


Silver Level ______________ per month
growing and leaf season (march-December) based on 10 month
-same as bronze
-bed clean up of leaves post leaf season


Gold Level ________________ per month
Year round based on 12 months
-same as silver, with winter months being every 2 week visits
-maybe an extra add on service( don't enjoy pruning but could add in a spring and fall trim, bed pre, other service?)

----------

I think I need an extra add on for the gold level. Like I said I don't like to prune but hope I can find a good employee who is good at it. Is there something easy I can add to make it more attractive but keeping cost low?
Look at jimlewis posts. Or check his website out.

Its not complicated at all. Very smart actually
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Old 12-08-2013, 09:30 PM
larryinalabama larryinalabama is offline
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So you liked Obamacare so much you copied it
I would do anything that reminds customers of Obama the outcome can only be negative.
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Old 12-09-2013, 01:23 AM
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DA Quality Lawn & YS DA Quality Lawn & YS is offline
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You never know, Obama may try to socialize lawn care in the future......
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Old 12-09-2013, 06:57 AM
kwwolfe kwwolfe is offline
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I actually think it's a pretty decent idea. Keep in mind I'm not an LCO so I'm looking at it from the standpoint of a potential consumer. Many consumers like it when you you give them more limited but clear options.

I this case however the pricing would most likely be different for each customer seeing as each one may have different acreage, number of trees, obstacles to mow or edge around. Therefore it won't e as simple as bronze being $x, silver being $x plus $100 and gold being silver plus $150.
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Old 12-09-2013, 09:24 AM
grassmasterswilson grassmasterswilson is online now
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Unfortunately I'm in an area with all turf types. My market isn't very large and I couldn't make a living off of a list of $500+k homes.

I feel it necessary to give options. I may have a customer with zero tree and Bermuda turf. That Bermuda will grow for 7 months and go dormant. We will have nothing to do for the other 5 months. So that person would never go for a year round program and pay through the winter. I suppose I could divide their 7 months of work over 12 months but that would almost be pointless.
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Old 12-09-2013, 09:27 AM
whiffyspark whiffyspark is offline
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Yes and a lot of people would have problems paying year round. I had a couple people agree to it in spring with a lower price point, but when winter came they refused to pay
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  #10  
Old 12-09-2013, 10:05 AM
A. W. Landscapers, Inc.'s Avatar
A. W. Landscapers, Inc. A. W. Landscapers, Inc. is offline
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Location: Fort Worth, Texas
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Quote:
Originally Posted by grassmasterswilson View Post
I've got a pretty good base of customers and thinking about only offering a few option for new customers. Here are my rough thoughts and looking for some input.

---------

per cut mowing –________ per cut and includes bronze level mowing. We will start/stop at customers request and bill on a monthly basis.


Bronze Level _______________ per month
growing season(march-October) based on 8 months
- mow, trim, edge, blow on a weekly basis
- bed maintenance - spray for weeds, pick up sticks, etc


Silver Level ______________ per month
growing and leaf season (march-December) based on 10 month
-same as bronze
-bed clean up of leaves post leaf season


Gold Level ________________ per month
Year round based on 12 months
-same as silver, with winter months being every 2 week visits
-maybe an extra add on service( don't enjoy pruning but could add in a spring and fall trim, bed pre, other service?)

----------

I think I need an extra add on for the gold level. Like I said I don't like to prune but hope I can find a good employee who is good at it. Is there something easy I can add to make it more attractive but keeping cost low?
The thing I don't like about packages like this is that it calls attention to the prices you are charging for your services and forces your potential client to have to justify the costs you are charging for each individual service.

If the bronze package is $100 and the silver package is $200, the client's focus will be on "are the bronze services worth $100 and is the leaf clean-up service worth $100 more."

By placing two or three different price packages in front of the client, you could be inadvertently talking yourself out of the increased revenue associated with the higher priced packages or could be steering your client away from the package that earns you the greatest profit.

Small, Regular and Giant Size meals are named and priced to guide the purchaser into choosing the meal that will produce the most profit for the company.

Find out what the client wants, then sell them all the benefits associated with what they want and give them one price that will give them the benefits they wish to receive.
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Scott
A. W. Landscapers, Inc.
www.awlandscapers.com

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