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Old 02-03-2011, 08:57 PM
DLC0806 DLC0806 is offline
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Join Date: May 2010
Location: Pittsburgh, PA
Posts: 36
My marketing and direct mail campaign

This is what im doing to pack on a couple weekly lawn mowing customers/ maybe other jobs.

2x 2500 direct mail postcards to tight targeted addresses to an area i service.

5x 500 direct mail postcards to all addresses on streets i service now. It will ship like this.

week 1- 2500 targeted, and 500 of my addresses on streets I now service
week 2- 500 of my addresses on streets i service now
week 3- 2500 targeted, and 500 of my addresses on streets I now service
week 4- 500 of my addresses on streets I now service
week 5- 500 of my addresses on streets I now service

All in an area I have a 15 sec commerial on cable during those weeks (all in April), which will reach 100,000 people.

hoping directing them to call us or go straight to my website
www.damicoslandscaping.com which is set up pretty well in SEO for my area search rankings.. being some on the first page.. some keywords being on page 2

any questions about this or suggestions.. feel free!

Thanks Guys
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Old 02-03-2011, 09:13 PM
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srl28 srl28 is offline
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Join Date: Oct 2005
Location: New Jersey
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Interesting! Whats it all costing you? Who is doing the printing and mailing services?
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  #3  
Old 02-03-2011, 09:26 PM
DLC0806 DLC0806 is offline
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Join Date: May 2010
Location: Pittsburgh, PA
Posts: 36
honestly only $5000

$3000 for direct mail,

$2000 for comcast airing my commerial

(15sec. i already have made was $860)

but remember this is $5000 for only 5 weeks of marketing
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Old 02-03-2011, 10:05 PM
Tom Gs Tom Gs is offline
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Location: canada
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That is expensive.
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  #5  
Old 02-03-2011, 10:11 PM
DLC0806 DLC0806 is offline
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Join Date: May 2010
Location: Pittsburgh, PA
Posts: 36
yes, i saved $5000 for this, and knew i was marketing this way

but i will for sure at the least make my money back, with my name all over town!

For my predictions..

id like to see over $20,000 in sales for the year, with repeat customers!

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  #6  
Old 02-03-2011, 10:41 PM
New2TheGreenIndustry New2TheGreenIndustry is offline
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Join Date: Feb 2008
Location: GA
Posts: 611
Who are you using for the postcards?
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  #7  
Old 02-03-2011, 11:08 PM
DLC0806 DLC0806 is offline
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Join Date: May 2010
Location: Pittsburgh, PA
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Cactus Mailing
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  #8  
Old 02-04-2011, 11:27 AM
rnd rnd is offline
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Join Date: Aug 2008
Location: Minneapolis, Mn.
Posts: 248
Check out our website at rndsigns.com to see discounts on marketing packages we are offering - download FREE marketing handbook and planner

New layout ideas for advertising this season!
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  #9  
Old 02-04-2011, 12:27 PM
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walker-talker walker-talker is offline
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Join Date: Aug 2001
Location: Midwest
Posts: 4,774
Do everybody a favor and come back to this thread when it's all over and let us know how it all worked for you.....will ya?
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www.partybuswichitaks.com

"We are what we repeatedly do. Excellence, then, is not an act, but a habit."
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  #10  
Old 02-04-2011, 12:28 PM
wright5223 wright5223 is offline
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Join Date: Jun 2008
Location: Overland Park KS
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I contacted catus marketing too are you happy with them? I've put my order on hold b/c we got a foot of snow and I've been working each day and they keep sending little emails each day wondering what I'm going to do next
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