Register free!
Search
 
     

The Green Industry's Resource Center


Click for Weather
Reply
 
Thread Tools Display Modes
  #1  
Old 02-12-2011, 01:48 PM
CLS LLC's Avatar
CLS LLC CLS LLC is offline
LawnSite Senior Member
 
Join Date: Feb 2008
Location: Colgate, WI
Posts: 371
I need idea's to grow a lot.

I am looking to grow my business significantly this year. Last year I did about $55K The year before I did $24K. I'd like to more than double gross sales this year. I focus primarily on mowing and fertilization/weed control. I have $6-10K to spend on marketing. I have already ordered 10K fliers that I will be hand delivering to paper boxes in specific neighborhoods. I've attached the file of the post card. I also have a website www.ColgateLawnService.com which worked wonders last spring.

If I don't come up with anything else I'll be having more fliers printed and I'll start paying people to deliver them if need be. But I'm interested in more ideas. I've tried newspaper ads with minimal success.

So lets get the brain storming going! What ideas do you have?
Attached Images
File Type: pdf Postcard 1-22-11.pdf (1.58 MB, 81 views)
Reply With Quote
  #2  
Old 02-12-2011, 02:31 PM
djagusch djagusch is offline
LawnSite Gold Member
 
Join Date: Mar 2006
Location: MN
Posts: 3,440
If your goal is resident then you are doing what works besides word of mouth. A referral program to help the word of mouth would be a idea. Also search engine stuff helps. Getting gross/ net by offering contracts instead of per time might be good.

If you are going commerical your going the wrong direction. Phone calls and visits to your target properties is what needs to be done.

Your gross goal is doable as yrs ago I doubled a couple years in a row. Keeping net inline due to adding equipment trucks will be important. But I also targeted commercials and hoa's. 3 small/mid size hoas would hit your goal compared to how many resi's?
Posted via Mobile Device
Reply With Quote
  #3  
Old 02-12-2011, 02:50 PM
CLS LLC's Avatar
CLS LLC CLS LLC is offline
LawnSite Senior Member
 
Join Date: Feb 2008
Location: Colgate, WI
Posts: 371
My goal is residentials. I had two HOA's this year and although I do like them the issue is I will be going a different direction with my snow removal side and HOA's don't fit that side of the business at this time.

As far as search engine optimization: last year l revamped my website after thoroughly studying SEO and that was by far the best (and cheapest) marketing I have done to date. As of now I am very happy with my website and it's success with keywords for my local market.
Posted via Mobile Device
Reply With Quote
  #4  
Old 02-12-2011, 03:15 PM
lyndont lyndont is offline
LawnSite Member
 
Join Date: Jan 2011
Location: sand springs ok
Posts: 149
Put some vinyl on your truck and put door hangers in the areas your already at so that you can be as efficient as possible. I am considering typing up a letter with envelopes on doors because it seems a little more personal than a flyer. I don't know how well it will work. I think they would actually read it vs just tossing a flyer in the trash. Has anyone tried that before?
Posted via Mobile Device
Reply With Quote
  #5  
Old 02-12-2011, 03:38 PM
CLS LLC's Avatar
CLS LLC CLS LLC is offline
LawnSite Senior Member
 
Join Date: Feb 2008
Location: Colgate, WI
Posts: 371
Quote:
Originally Posted by lyndont View Post
Put some vinyl on your truck and put door hangers in the areas your already at so that you can be as efficient as possible. I am considering typing up a letter with envelopes on doors because it seems a little more personal than a flyer. I don't know how well it will work. I think they would actually read it vs just tossing a flyer in the trash. Has anyone tried that before?
Posted via Mobile Device
I have the truck and trailer covered.
Attached Images
     
Reply With Quote
  #6  
Old 02-12-2011, 03:50 PM
tradeyouraccounts tradeyouraccounts is offline
Sponsor
 
Join Date: Feb 2008
Location: Henderson nv
Posts: 345
3rd month of service 50% off

Maybe try and give incentives like every 3rd month of service 50% off or 3rd month free service for the first year. Give $50 to any existing customers that refer other customers once they have been in service for at least 3 months or something like this.
__________________

Buy Sell & Trade Lawn & landscaping route accounts. The online market place for route accounts.
http://Tradeyouraccounts.com
http://facebook.com/ServiceRoutes
http://twitter.com/ServiceRoutes
Reply With Quote
  #7  
Old 02-12-2011, 03:51 PM
New Leaf Maint's Avatar
New Leaf Maint New Leaf Maint is offline
LawnSite Member
 
Join Date: Feb 2009
Location: Eastern Idaho
Posts: 35
Just a word of caution. Last year I was in a similar situation. In 2009 I was at about 56K gross and in 2010 I did 120K gross. I got all the additional work before the season started and was not ready for that kind of growth and for about six weeks I was completely overwhelmed and not able to give my customers good service. Luckily they all staid with me and I was able to adjust to do the work.

Now as for as getting the work in my case it was a few new residential and commercial customers but mostly three HOA's. You said that you are not going that direction so you need to get your company name out there to get a lot of residential clients. Fliers, direct mail, door hangers etc. The more people and more often they see your companies name, logo, adds the better. They say that your average return on fliers, direct mail, door hangers is 1-2%. So to get 55K of new clients you need: I don't know your market but lets say each new client brings in $1000 average. You need 55 new clients. At 1-2% return you need to get out at least 5,500-11,000 fliers, direct mail, door hangers, etc.

To improve your marketing here are a few things that Ive learned both in starting my own company and doing sales for another company before that.

1. Have a well designed fliers, direct mail, door hangers with a good promotion or reason for them to call you.
2. Contacting the same people 2-3 times rather then more people 1 time is better.
3. With things like fliers and door hangers, if you can choose when to have them delivered, if you have them delivered during those first few nice days of spring before the season begins you will get a much higher call back rate. When we have put out door hangers on one of those first nice days when people are thinking about spring and yard work we will get a lot of phone calls.

Just a few of my thoughts. Hope it helps.
__________________
1991 GMC 1500
2002 Ford F-350 dump 7.3 Diesel
2004 Ford F-250 6.0 Diesel
2005 Ford F-450 dump 6.0 Diesel
2008 20' x 8.5' Enclosed Trailer
2 -7x16" Trailers
1999-2010 Exmarks, Kubota, Husqvarna and Walker mowers.
Stihl blowers, trimmers, edgers, etc.
Reply With Quote
  #8  
Old 02-13-2011, 10:45 AM
DieselLandscaping DieselLandscaping is offline
LawnSite Member
 
Join Date: Sep 2008
Location: Pittsburgh
Posts: 86
If your looking to build up a strong business that will keep a good income you may want to change your focus. With our company we aim for the accounts that are full service... Weeds, grass, mulch, hedges, walls, clean ups, and planting. If you figure out your costs, it doesnt really work out to cut someones lawn 27-30 times a year at $40 ($1200). Lets say you cut 46 lawns. They take 35 mins with travel. 27 hours a week. if you have help thats costing you $350 week (10,500/year). Your insurances should be in the range of $3300/year. Fuel between 3-4k. Truck & equipment 3-4k. That puts us @ 20,500/year plus your advert. Leaves you with about 22k for yourself. Now lets say each of those accounts avgs. $500/year for mulch & $500 year for hedges & $500 year in clean ups. You've just doubled your income with alot less looking for work and time wasted giving estimates. Full service accounts are a must in the spring with clean ups & mulch. Not to mention those are usually the ones that will give you referrals.

Just a little bit of advice.
__________________
You can easily see the DIESEL difference.
Reply With Quote
  #9  
Old 02-13-2011, 12:04 PM
tlc1994 tlc1994 is offline
LawnSite Senior Member
 
Join Date: Dec 2010
Location: Southern California
Posts: 290
Consider a newspaper ad campaign of about three months. On another post someone explained that with an ad campaign, Joe Somebody will see your name in the paper and say"no, I can do this" but when it gets hot and he says "screw it" your name will still be in the paper weeks later. Craigslist is another option. May not be the best, but its free, and you can at least post a link to your site to drive traffic there.
Posted via Mobile Device
Reply With Quote
  #10  
Old 02-15-2011, 01:37 AM
AA+ landscaping's Avatar
AA+ landscaping AA+ landscaping is offline
LawnSite Member
 
Join Date: Mar 2009
Location: Eastern Pennsylvania
Posts: 221
You also should have your pic truck pic on the postcard in the background. the price for the lawn should be there too not 1/4 - 1/2 acre.
__________________

96' Dodge Ram 2500
Little Wonder Blower 6HP
Little Wonder Vac 8.5HP
1 Echo Trimmers 210i

Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Moose River Media
All times are GMT -4. The time now is 01:46 PM.

Page generated in 0.12251 seconds with 10 queries