selling fall seeding and aerations

[grassmasterswilson]

I'm sending out a post card for this. Any ideas what to put one it? I'm have some ok pics of my aerations and might use one of those. Figured the "call us for your fall renovations" tag line. What about saying something about the seed I use.... Mustang 4 - top rated fescue by NC State university researchers.

http://www.lawnsite.com/showthread.php?t=330669

[JWTurfguy]

Just a couple thoughts....

I'm not sure if showing pics of actual aeration jobs will do a lot to sell the service. What does everyone else on here think? To the average homeowner, wouldn't it just look like a lawn that's got a bunch of holes in it? I'd think it would be better to focus harder on why they actually need aeration and why it should be thought of as more than just a premium service, rather than what it looks like the day you do the job. For example, every dentist's ad I've ever seen shows people smiling with perfect teeth; I've yet to see an ad showing a guy leaving the dentist's office with a bloody, sore mouth, lol

Sell the fact that the soil needs to breathe, that you want to improve soil drainage, ability of fert/chems to get to the roots, etc. Not just a pic of a lawn that looks trashed to the untrained eye.

Also, not sure if you want to give out too much info about exact seed cultivars? Sometimes we give the homeowner too much info and it bites us in the back.

Those are just my thoughts. Anybody else?

[Exact Rototilling]

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[grassmasterswilson]

I couldn't find a good pic so I just used my normal card an added "schedule fall seeding now" and "our seed was rated highest at the NC State University turf trials"
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[DA Quality Lawn & YS]

Agreed that this applies "if it is not necessary to say, it is necessary not to say it."

[RigglePLC]

Does the aeration help the seed to take and succeed? Mention it. Is the Mustang 4 disease resistant? Drought resistant? Lateral spread? Better than plain seed? If you are paying more for it--explain its benefits. Do you include premium bluegrass for better repair and spread capability? Are you more careful than average about cutting irrigation wires and heads? Or perhaps you don't want to mention that.