Old 08-17-2011, 09:15 PM
grassmasterswilson grassmasterswilson is offline
LawnSite Platinum Member
Join Date: Mar 2007
Location: nc
Posts: 4,267
selling fall seeding and aerations

I'm sending out a post card for this. Any ideas what to put one it? I'm have some ok pics of my aerations and might use one of those. Figured the "call us for your fall renovations" tag line. What about saying something about the seed I use.... Mustang 4 - top rated fescue by NC State university researchers.

GrassMasters, LLC
Wilson, NC
Reply With Quote
Old 08-18-2011, 11:51 AM
JWTurfguy JWTurfguy is offline
LawnSite Senior Member
Join Date: Nov 2005
Location: Metro NYC
Posts: 327
Just a couple thoughts....

I'm not sure if showing pics of actual aeration jobs will do a lot to sell the service. What does everyone else on here think? To the average homeowner, wouldn't it just look like a lawn that's got a bunch of holes in it? I'd think it would be better to focus harder on why they actually need aeration and why it should be thought of as more than just a premium service, rather than what it looks like the day you do the job. For example, every dentist's ad I've ever seen shows people smiling with perfect teeth; I've yet to see an ad showing a guy leaving the dentist's office with a bloody, sore mouth, lol

Sell the fact that the soil needs to breathe, that you want to improve soil drainage, ability of fert/chems to get to the roots, etc. Not just a pic of a lawn that looks trashed to the untrained eye.

Also, not sure if you want to give out too much info about exact seed cultivars? Sometimes we give the homeowner too much info and it bites us in the back.

Those are just my thoughts. Anybody else?
Reply With Quote
Old 08-18-2011, 12:01 PM
Exact Rototilling's Avatar
Exact Rototilling Exact Rototilling is offline
LawnSite Fanatic
Join Date: Jun 2007
Location: Zone: 5B
Posts: 5,344
Posted via Mobile Device
Reply With Quote
Old 08-18-2011, 12:34 PM
grassmasterswilson grassmasterswilson is offline
LawnSite Platinum Member
Join Date: Mar 2007
Location: nc
Posts: 4,267
I couldn't find a good pic so I just used my normal card an added "schedule fall seeding now" and "our seed was rated highest at the NC State University turf trials"
Posted via Mobile Device
Reply With Quote
Old 08-18-2011, 02:13 PM
DA Quality Lawn & YS's Avatar
DA Quality Lawn & YS DA Quality Lawn & YS is offline
LawnSite Fanatic
Join Date: Sep 2007
Location: Rochester, MN
Posts: 8,611
Agreed that this applies "if it is not necessary to say, it is necessary not to say it."
7x14 Stealth SE Enclosed with 48" side ramp
2013 Gravely Pro Turn 260 with Kohler 26.5 EFI
08 Toro Z400 48" deck, 21HP Kaw with EZ Vac twin bag
09 Exmark Turf Tracer HP 36"
21" Toro SR4 Super Recycler
Stihl KM90 Kombi w/ straight shaft trimmer & tiller heads
2 Husqvarna 125B Blowers
Turfco XT5 Aerator
Turfco LS-22 Overseeder
EcoLawn 200 Applicator

I can do all things through Him who gives me strength.
Philippians 4:13
Reply With Quote
Old 08-18-2011, 02:24 PM
RigglePLC's Avatar
RigglePLC RigglePLC is offline
LawnSite Fanatic
Join Date: Jul 2006
Location: Grand Rapids MI
Posts: 10,985
Does the aeration help the seed to take and succeed? Mention it. Is the Mustang 4 disease resistant? Drought resistant? Lateral spread? Better than plain seed? If you are paying more for it--explain its benefits. Do you include premium bluegrass for better repair and spread capability? Are you more careful than average about cutting irrigation wires and heads? Or perhaps you don't want to mention that.
Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Layout Style:

Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2016, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Grand View Media
All times are GMT -4. The time now is 04:31 AM.

Page generated in 0.07958 seconds with 10 queries