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  #21  
Old 08-30-2011, 08:35 PM
BD79 BD79 is offline
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Join Date: May 2011
Location: Mi
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Mike, it seems that I have rubbed you the wrong way. I'm sorry, that was not my intention.

I was agreeing with you and do appreciate you feedback. I was just saying that while getting work for next spring is important, I need to be cost effective with my marketing approach. I think it came across a little snippy. Sorry about that, I wasn't trying to be offensive.
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  #22  
Old 08-30-2011, 08:44 PM
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DanaMac DanaMac is online now
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Pay no attention to him. he's a cranky ol' hippie that hardly works, and drinks wine all day as he cruises the highways in a tin can winnie

Wait a minute, that sounds pretty darn good right about now!!
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  #23  
Old 08-31-2011, 06:13 AM
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AI Inc AI Inc is online now
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Originally Posted by DanaMac View Post
Wait a minute, that sounds pretty darn good right about now!!
yeah it does....
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  #24  
Old 08-31-2011, 07:39 AM
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Dripit good Dripit good is offline
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Where in Michigan are you located?
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  #25  
Old 08-31-2011, 08:19 AM
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Sprinkus Sprinkus is online now
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Quote:
Originally Posted by FIMCO-MEISTER View Post
Does anybody get emails from these people? They just pound away.
http://view.exacttarget.com/?j=fe631...7d610278721673

How can they state this with any real honesty? Its the old trick of using an odd digit one point less than the next ten to seem accurate.

Using the proven WeatherTRAK water-saving technologies, Jelly Belly Candy Company will reduce outdoor water use by 29%.
I've been regularly deleting the e-mails as soon as they arrive, which seems like every other day now.
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  #26  
Old 08-31-2011, 11:32 AM
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Mike Leary Mike Leary is online now
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Quote:
Originally Posted by DanaMac View Post
Pay no attention to him. he's a cranky ol' hippie that hardly works, and drinks wine all day as he cruises the highways in a tin can winnie

Wait a minute, that sounds pretty darn good right about now!!
Someone has to do the tough stuff.
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  #27  
Old 08-31-2011, 01:00 PM
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Wet_Boots Wet_Boots is online now
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typical gated community
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  #28  
Old 08-31-2011, 02:59 PM
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Mike Leary Mike Leary is online now
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typical gated community
Retired sprinkler pros only. Notice I'm the only one?
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  #29  
Old 09-01-2011, 10:38 AM
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sprinklerchris sprinklerchris is offline
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Quote:
Originally Posted by BD79 View Post
What do you guys think would be more effective, a 1/4 page ad that reaches 40,000 homes or a 1/2 page ad reaching 25,000?

This is my first year in business and have a very limited marketing budget. I want to do an ad in a local monthly advertiser, and pass out about 5,000 postcards. Do you think the response is better with direct mail vs stuffing them in the news paper slot? I don't have the budget to do direct mail but would like to do it next season.

I just worry about spending more than I can bring in. I think that winterizations is a good time to pick up more contacts for next year, and would like to be as effective as I can. Do you guys pick a lot of new clients for blowouts?
A well designed smaller ad, placed frequently will draw more calls than a one shot special. Often the first ad or two get ignored.
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  #30  
Old 09-01-2011, 10:58 AM
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DanaMac DanaMac is online now
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What kind of publication is it? I will say this, I get 3-5 different publications per month in the mail with ads and coupons for different companies and industries. I may have used ONE coupon, or called ONE of those companies in 10 years. They usually get skimmed through and thrown in the recycle bin. I get a great return on google ads, and I haven't even used them this year at all. Not one bit of advertising this year except our mailer to existing clients.
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