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  #31  
Old 09-07-2011, 01:43 PM
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Originally Posted by Wet_Boots View Post
Nothing wrong with rewards programs. They can and will get completely ignored by people who select product based on performance and durability.
Staying on topic (very important), I used to keep the crew in shirts and jackets with the RB program, but I was only a hack/piker, still am.
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Old 09-07-2011, 01:58 PM
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Nothing wrong with it , but I would prefer it was replaced with cheaper wholesale pricing. Not to be confused with cheaper retail pricing, that does me no favors.
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  #33  
Old 09-07-2011, 02:01 PM
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I imagine Jimbo does real good, in that he prolly buys RB by the trainload.
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  #34  
Old 09-07-2011, 02:02 PM
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He did say RB is strong in his area. And lets face it , who wants to be the odd man out.
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Old 09-07-2011, 02:08 PM
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And lets face it , who wants to be the odd man out.
I do, my Mom finally told me I'd been dropped on my head as a baby.
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  #36  
Old 09-07-2011, 02:11 PM
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It's all marketing. Rewards programs can bring in those installers who do not have any installing experience or great brand loyalty. Me, personally, I just want good reliable product, and I don't care what the brand name is. There is not a rewards program ever devised by the mind of man that would have moved me to stop installing Richdel valves and Imperial Valet controllers.
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  #37  
Old 09-07-2011, 02:13 PM
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Same goes for August specials at supply houses. Bottom line is Im going to buy what I know I will sell and not much more.
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  #38  
Old 09-07-2011, 02:29 PM
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Originally Posted by Wet_Boots View Post
It's all marketing. Rewards programs can bring in those installers who do not have any installing experience or great brand loyalty. Me, personally, I just want good reliable product, and I don't care what the brand name is. There is not a rewards program ever devised by the mind of man that would have moved me to stop installing Richdel valves and Imperial Valet controllers.
Ok. So let's say you were still buying a lot of those Richdel valves all the time. And they came to you and said, "Hey, Boots. We noticed you buy quite a bit of our product. We'd like to show you a little appreciation for buying so much of our product over the past few years. Would you join us on an all-expense paid fishing trip up up on the Salmon river for 3 days?"

You'd say no? "No can do. Thanks anyway. I'm just interested in buying your valves. Nothing else."
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  #39  
Old 09-07-2011, 02:32 PM
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In the rolling yrs my supplier used to do trips , some of the money came from RB and Hunter.
Been to
Aruba
St Kitts
Turks and cacaos
and St Lucia on their dime.
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Old 09-07-2011, 02:33 PM
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It's all marketing.
I disagree. I think maybe it's 50% marketing and 50% appreciation.

It's like what I do with my customers. A month or two ago we finished this really nice big outdoor patio, seat walls, lighting, planting, and irrigation job for a customer. It was like a $28K job. Nice job for us. When we were finished, I went to Crate & Barrel and spent $200 on a bunch of nice stuff for their new patio. Some stuff for the table, some stuff for the BBQ, etc. It wasn't so much for marketing - I'd already won their business. It was out of appreciation for having spent so much with our company.

But at the same time, a nice gesture of appreciation can go a long way. They would probably use us again in the future anyway. Because we did a great job and their back yard looks amazing now. But the show of appreciation is just an added touch that most contractors never would have done. And that builds even more good will and loyalty. It's just smart business. I think companies who just do only what they contracted for and nothing more and just collect a check and move on are the ones missing the boat. It's the whole package. You gotta be doing great work to begin with. But it's the little things like this that put the icing on the cake and make people remember you.
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