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  #1  
Old 08-22-2011, 07:12 PM
bigviclbi bigviclbi is offline
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Facebook advertising

Anybody buy ads on facebook yet and how did it work out?
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  #2  
Old 08-22-2011, 09:16 PM
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kirkmbrown2001 kirkmbrown2001 is offline
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Tried it recently

I just started using it 2 days ago in hope to drum up aeration/overseeding estimates. For like the 1 1/2 days it's been active, I have gotten 10 clicks to my website. I am getting many more clicks through Facebook ads than adwords as of now. Caution: Since I am getting a lot of clicks, the cost adds up quickly, you can easily spend $20.00 a day for clicks. You can set a daily budget and it won't go over it.

Pros of facebook ads:
  • Pretty good analytics
  • You can be VERY specific on who sees your ad (as specific as the persons activities and interests)
  • Demographic targeting (option to show your ad only in your service area)
  • Variety of ad types (video ads, question/poll ads, traditional ads)
  • Can link your ad to your FB page or external website

Cons:
  • Cost adds up QUICKLY!

TIP: I would reccommend linking your ad to your external website. Facebook pages in my mind are better for retaining current customers rather than getting new ones. Maybe set up a page on your website dedicated for people that click your Facebook ad. This page should include your services, a few pics of your work, a few testimonials, contact info, and maybe a incentive offer like a coupon. Therefore, when the Facebook user comes to your ad's landing page, everything they need to know is on that ONE page.

Give it a try, you can always stop it if it isn't working for you!
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Old 08-23-2011, 10:28 PM
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jonthepain jonthepain is offline
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spent a couple hundred last fall on facebook ads, got zero clients.

spent zero on craigslist, but made a professional looking ad, got close to 20 clients.

spent a couple hundred on adwords, got a few clients.

spent several hundred on website and SEO, got 30 clients; still getting calls. it's ongoing and pay around a hundred a year.

spent a hundred or so on door hangers, spent a lot of time hanging them, got one client.

also getting neighbors and word of mouth customers.

just my results, for what it's worth.
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Old 08-30-2011, 11:23 PM
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ringahding ringahding is offline
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Much traffic from facebook & craiglist to our website with this ad...Ring Lawn Care on Facebook
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Old 08-31-2011, 07:51 AM
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jonthepain jonthepain is offline
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good facebook page. when this season's over, i'll have to put one up.

i hired someone to do it last winter, but they blew me off.
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  #6  
Old 10-01-2011, 12:41 AM
zventuro zventuro is offline
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Social Strategies beyond the ads

Why not host a contest on your site and network out to people to tell them about it? might be surprised the kind of word of mouth impact that has over just plain advertising.
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  #7  
Old 10-05-2011, 12:56 AM
centter centter is offline
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Well, I have not tried subscribing to Facebook ads if you are talking about those links that appear on the side. But you might want to try creating your own fan page or even a normal Facebook account that you could use to publish updates and information about your web site.

If you are going to take this route, you are ensured that you do not spend anything and make use of a network that is already established. But you should not be disappointed if you do not get the results you are wishing for in the first try.
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  #8  
Old 10-05-2011, 12:59 PM
newz7151 newz7151 is offline
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Quote:
Originally Posted by kirkmbrown2001 View Post
Caution: Since I am getting a lot of clicks, the cost adds up quickly, you can easily spend $20.00 a day for clicks. You can set a daily budget and it won't go over it.
Cons:
  • Cost adds up QUICKLY!
So, instead of doing per click, do per 1000 impressions and limit the range to 25 miles of your location.
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