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  #1  
Old 12-11-2011, 06:38 PM
jcollin jcollin is offline
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Join Date: Dec 2011
Location: Torrington ,CT
Posts: 10
How do I reasearch my market?

Im puting my business plan together and Im trying to figure out how or where I do my market reasearch. Ive tried just typing in market research and my zip code but all Ive come up with is stuff I have to pay for. How did some of you do it?
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  #2  
Old 12-12-2011, 10:18 AM
32vld 32vld is offline
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Join Date: Feb 2011
Location: LI NY
Posts: 3,102
Ask people you know that have someone cutting their lawns what they pay.

Check adds on craigslist.

When you get a flyer on your house ask them to give you a quote.

Ask you parents, siblings to get a quote the same way. Aunt Uncle GP.
Then if married the same market research can be done by her family.
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  #3  
Old 12-12-2011, 03:40 PM
clc000 clc000 is offline
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Location: AA County, MD
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Everything 32vld said is solid advice. I would add looking at websites like city-data.com that give demographic data. Look at metrics like median income and average home price to find quality areas to focus your marketing. Remember that the highest income customers can be hard for new or smaller companies to land so you may want to center your efforts on upper-middle class neighborhoods. Also, I would drive around and see which neighborhoods look promising.
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  #4  
Old 12-12-2011, 05:49 PM
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GMLC GMLC is offline
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Join Date: Jun 2010
Location: New Hampshire
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Believe it or not the best market research I have found is through local newspapers. They have all kinds of info on the town they are in and all surrounding towns. Info like average age, income, family size, number of homes etc. etc. I advertise in a few local papers and they provide me all this info for free. Here is an example.

http://www.amherstcitizen.com/files/..._Demog_Map.pdf

Last edited by GMLC; 12-12-2011 at 05:53 PM.
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  #5  
Old 12-12-2011, 05:55 PM
jcollin jcollin is offline
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Join Date: Dec 2011
Location: Torrington ,CT
Posts: 10
Thanks guys this all def. helped
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  #6  
Old 12-12-2011, 06:29 PM
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NEW CITY LAWN CARE LLC NEW CITY LAWN CARE LLC is offline
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Location: Central Point, OR
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www.city-data.com I believe has that same kind of information...
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  #7  
Old 12-15-2011, 12:56 AM
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Greenbeast Greenbeast is offline
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Join Date: Mar 2011
Location: Terre Haute, In
Posts: 23
Yes the above mentioned. Also this may help you on your venture:
http://www.inc.com/guides/marketing/24018.html
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  #8  
Old 12-15-2011, 12:13 PM
Dr.NewEarth Dr.NewEarth is offline
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Join Date: Nov 2010
Location: Vancouver Canada
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Join a landscape association or check out PLANET at www.landcarenetwork.org
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