Direct Mail questions

[ROC lawn and landscapes]

Hey all... Im working on gettting my direct mail info together ( first time with dm) and I have a question. My plan is to send out 2500 postcards each time and probably 2-3 times in late winter/ early spring and I was wondering if you all change the design of the postcard each time you send out of if you keep it the same all 2-3 times. Thanks

[GreenI.A.]

I run multiple rounds of DM, I keep it somewhat the same but change them specifically for the time of year. I keep them looking somewhat the same so that they are recognizeable. As far as other DM questions, do a search, everyweek someone starts a new thread, I'm sure any other questions you may have, have already been answered