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  #341  
Old 12-05-2012, 03:07 AM
Hope Landscaping's Avatar
Hope Landscaping Hope Landscaping is offline
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Join Date: Aug 2010
Location: Lewisville, Texas
Posts: 242
Quote:
Originally Posted by PlantscapeSolutions View Post
Is anyone else doing the holiday lights sales and installation thing? I spent $3K on direct mail and have a $3800 job sold from it and a few similar sized estimates outstanding.

My own customer base should be spending at least $5000 on new product. Advertising holiday lighting is a good way to expand your customer base. Plus mowing work dies in November when holiday work begins. You get install work in November and take down work in January. This is my fifth year doing this but I should have been doing this a lot longer.

The goofy lights in the window are not from me!
Nice! Are you doing a lot of light jobs?
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  #342  
Old 12-05-2012, 06:46 AM
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PlantscapeSolutions PlantscapeSolutions is offline
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Join Date: May 2008
Location: Buda,Texas
Posts: 2,536
My customer count is up to 19 and the sales this year are at $30K.
__________________
Market- Austin Texas Area
Employees- 3
Sales $300K+

Services-AutoCAD Landscape Design & Install, Maintenance, Landscape Lighting, HD Holiday Lighting, Masonry (Stone, Block, Brick, and Stucco), & Arborist Work

Accreditations & Memberships- BBB, TNLA, TPCL 611373, & Class 1 Nurserymen.

Market Niche- High end residential.

-http://plantscapesolutions.net/
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  #343  
Old 12-05-2012, 10:12 PM
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Hope Landscaping Hope Landscaping is offline
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Join Date: Aug 2010
Location: Lewisville, Texas
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Quote:
Originally Posted by PlantscapeSolutions View Post
My customer count is up to 19 and the sales this year are at $30K.
How much time are you contributing to a light job? Is it just you or a crew?
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  #344  
Old 12-05-2012, 11:45 PM
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PlantscapeSolutions PlantscapeSolutions is offline
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Join Date: May 2008
Location: Buda,Texas
Posts: 2,536
Today I had three of my guys help me knock out some jobs but the other days it was just me and one of my guys.
__________________
Market- Austin Texas Area
Employees- 3
Sales $300K+

Services-AutoCAD Landscape Design & Install, Maintenance, Landscape Lighting, HD Holiday Lighting, Masonry (Stone, Block, Brick, and Stucco), & Arborist Work

Accreditations & Memberships- BBB, TNLA, TPCL 611373, & Class 1 Nurserymen.

Market Niche- High end residential.

-http://plantscapesolutions.net/
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  #345  
Old 12-06-2012, 08:12 AM
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ELS Landscape ELS Landscape is offline
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Join Date: Aug 2012
Location: Grand Prairie, Texas
Posts: 694
Have you been job costing these and find them to be worth the effort or is this more of a keep business deal and perhaps it will grow. You have doing this for a few years. Are you selling to existing clients or do you advertise?
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  #346  
Old 12-06-2012, 09:48 AM
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PlantscapeSolutions PlantscapeSolutions is offline
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Join Date: May 2008
Location: Buda,Texas
Posts: 2,536
Quote:
Originally Posted by ELS Landscape View Post
Have you been job costing these and find them to be worth the effort or is this more of a keep business deal and perhaps it will grow. You have doing this for a few years. Are you selling to existing clients or do you advertise?
This year I dropped $5K on advertising and tried to jump start my growth. I went from having six homes to having 19 homes. The season is just about over so at most I may get 1-2 more.

Last year I used Service Magic Pro's and picked up a few customers who were not existing clients. This year the push was to expand my foot print and start working on getting referral work from areas I was not working in.

November is when landscape maintenance and even landscaping tends to slow way down. Because of this holiday lights is the perfect way to try to keep busy for one more month. Then in January you have take down work which is about 30-50% less difficult then the install. I have had take downs that went so fast we were hitting $100 a man hour.

The basic eve lighting isn't a huge money maker. It's the wreaths, garland, and other extras is where you tend to make a better profit margin. I gave away the eve lighting for cheap this year to insure I could get my foot in the door with a bunch of new clients. Austin is a competitive market so you can't mark up the eve lighting 100% like you can some of the extras.
__________________
Market- Austin Texas Area
Employees- 3
Sales $300K+

Services-AutoCAD Landscape Design & Install, Maintenance, Landscape Lighting, HD Holiday Lighting, Masonry (Stone, Block, Brick, and Stucco), & Arborist Work

Accreditations & Memberships- BBB, TNLA, TPCL 611373, & Class 1 Nurserymen.

Market Niche- High end residential.

-http://plantscapesolutions.net/
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  #347  
Old 12-06-2012, 11:03 AM
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Hope Landscaping Hope Landscaping is offline
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Join Date: Aug 2010
Location: Lewisville, Texas
Posts: 242
Quote:
Originally Posted by PlantscapeSolutions View Post
This year I dropped $5K on advertising and tried to jump start my growth. I went from having six homes to having 19 homes. The season is just about over so at most I may get 1-2 more.

Last year I used Service Magic Pro's and picked up a few customers who were not existing clients. This year the push was to expand my foot print and start working on getting referral work from areas I was not working in.

November is when landscape maintenance and even landscaping tends to slow way down. Because of this holiday lights is the perfect way to try to keep busy for one more month. Then in January you have take down work which is about 30-50% less difficult then the install. I have had take downs that went so fast we were hitting $100 a man hour.

The basic eve lighting isn't a huge money maker. It's the wreaths, garland, and other extras is where you tend to make a better profit margin. I gave away the eve lighting for cheap this year to insure I could get my foot in the door with a bunch of new clients. Austin is a competitive market so you can't mark up the eve lighting 100% like you can some of the extras.
Where are you buying your lights? Wholesale?
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  #348  
Old 12-06-2012, 11:32 AM
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PlantscapeSolutions PlantscapeSolutions is offline
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Join Date: May 2008
Location: Buda,Texas
Posts: 2,536
I have spent a lot of money with Christmas Designers this year for much of what I use. For some items I have used Dara (ccbydara.com). I purchased a faux 12' commercial exterior use LED tree from Dara I sold for $2100 and it was a better price that my customer could have found on the internet and I did well on the deal as well.

For wreaths and garland Holidynamics has the best stuff. All the places I buy from are wholesale and Holidynamics requires a membership.
__________________
Market- Austin Texas Area
Employees- 3
Sales $300K+

Services-AutoCAD Landscape Design & Install, Maintenance, Landscape Lighting, HD Holiday Lighting, Masonry (Stone, Block, Brick, and Stucco), & Arborist Work

Accreditations & Memberships- BBB, TNLA, TPCL 611373, & Class 1 Nurserymen.

Market Niche- High end residential.

-http://plantscapesolutions.net/
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  #349  
Old 12-06-2012, 04:23 PM
Hope Landscaping's Avatar
Hope Landscaping Hope Landscaping is offline
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Join Date: Aug 2010
Location: Lewisville, Texas
Posts: 242
Quote:
Originally Posted by PlantscapeSolutions View Post
I have spent a lot of money with Christmas Designers this year for much of what I use. For some items I have used Dara (ccbydara.com). I purchased a faux 12' commercial exterior use LED tree from Dara I sold for $2100 and it was a better price that my customer could have found on the internet and I did well on the deal as well.

For wreaths and garland Holidynamics has the best stuff. All the places I buy from are wholesale and Holidynamics requires a membership.
Have you had customers ask you to use their product, lights etc.?
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  #350  
Old 12-06-2012, 04:31 PM
PlantscapeSolutions's Avatar
PlantscapeSolutions PlantscapeSolutions is offline
LawnSite Silver Member
 
Join Date: May 2008
Location: Buda,Texas
Posts: 2,536
Quote:
Originally Posted by Hope Landscaping View Post
Have you had customers ask you to use their product, lights etc.?
If your going to be in this business you have to avoid using customers stuff. it's your way or the highway with very little exception.
__________________
Market- Austin Texas Area
Employees- 3
Sales $300K+

Services-AutoCAD Landscape Design & Install, Maintenance, Landscape Lighting, HD Holiday Lighting, Masonry (Stone, Block, Brick, and Stucco), & Arborist Work

Accreditations & Memberships- BBB, TNLA, TPCL 611373, & Class 1 Nurserymen.

Market Niche- High end residential.

-http://plantscapesolutions.net/
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