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  #21  
Old 03-13-2012, 11:44 AM
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Originally Posted by easy-lift guy View Post
Depending on your time frame and the restrictions in place, I would continue to do a quality job at a fair price. No amount of advertising will sell your self better than a happy customer. If the One account you presently have likes the work you do you will have more customers in time. That way you can gradually build your customer base and rep at the same time.
easy-lift guy
The customers love me, but they are only at this property literally a couple times per year, so they don't really know many others in the hood. I'm confident I will pick up more over time. It's a great neighborhood.
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  #22  
Old 03-13-2012, 11:56 AM
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Originally Posted by diamondlandscaping View Post
The customers love me, but they are only at this property literally a couple times per year, so they don't really know many others in the hood. I'm confident I will pick up more over time. It's a great neighborhood.
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Your passion will deliver the goods and carry the day.
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  #23  
Old 03-14-2012, 02:13 PM
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Originally Posted by jvanvliet View Post
Mailing campaigns are a low return marketing effort. If you can get 1% on a mailer, you are doing good. It also requires a long term consistent approach to a large database. Lot of us don't have the kind of profit margin to support a long term shotgun marketing program.

That's why a targeted program makes more sense to me, it's cheaper and the returns are higher. Like a mailer campaign, consistency remains the most important element.
You're right, it does take a consistent flow, you can't mail once and expect things to turn around overnight. But it's like that with most marketing methods (emails, print ads, etc.). And yes, targeted mailings provide better results, which is what I suggesting. However, he's wanting to target a specific neighborhood. He's not allowed to leave doorhangers or flyers on their property, he's been pretty limited.

@diamondlandscaping - how about developing a referral program for all those happy customers who love you? Maybe something like, a free mow for every paid customer they refer? Get some business cards that have that promotion and hand it to your customer at the end of service.
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  #24  
Old 03-15-2012, 12:01 PM
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Originally Posted by diamondlandscaping View Post
would you mind pm me a few pics of your brochure?
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Did you get your e-mail?
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  #25  
Old 03-15-2012, 10:04 PM
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Did you get your e-mail?
I did, thank you.
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  #26  
Old 03-16-2012, 07:51 PM
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Originally Posted by diamondlandscaping View Post
I did, thank you.
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You can save loads of money prinitng these yourself and targeting your market.

The next mailer will include tips (don't worry most people won't even try them and those that do will foul them up). Get Publisher and I'll send you a template you can use yourself.
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  #27  
Old 03-17-2012, 09:31 PM
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If there is a way to select or eliminate parts of a zip code I'd consider direct mail.
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  #28  
Old 03-26-2012, 11:41 AM
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Originally Posted by Exact Rototilling View Post
If there is a way to select or eliminate parts of a zip code I'd consider direct mail.
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You are able to break it down by carrier route and then have them pick out specific routes for each zip code... Is that what you're looking to do?
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  #29  
Old 03-26-2012, 02:23 PM
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Originally Posted by PostcardMania View Post
You are able to break it down by carrier route and then have them pick out specific routes for each zip code... Is that what you're looking to do?

For less than half what you charge I used EDDM from the Post Office and do it myself. Sure It takes some time but my first Mailing was a 5,000 and I saved $ 1,000 over your price doing it myself.

https://eddm.usps.com/eddm/

Try the Demo and go to step one where you enter a actual address in the middle of the area you want to target. Click on Location and Map and a Map will come up. Also a list of routes. Place your Cursor over the Route Number and the Route will be marked in Blue.


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  #30  
Old 03-29-2012, 04:55 PM
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Originally Posted by Ric View Post
For less than half what you charge I used EDDM from the Post Office and do it myself. Sure It takes some time but my first Mailing was a 5,000 and I saved $ 1,000 over your price doing it myself.

https://eddm.usps.com/eddm/

Try the Demo and go to step one where you enter a actual address in the middle of the area you want to target. Click on Location and Map and a Map will come up. Also a list of routes. Place your Cursor over the Route Number and the Route will be marked in Blue.


.
Right, the only thing is that you can't target your mailings other than by carrier route. How were your results?
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