Register free!

The Green Industry's Resource Center


Reply
 
Thread Tools   Display Modes
  #1  
Old 09-13-2012, 01:11 AM
GALAWN GALAWN is offline
LawnSite Member
 
Join Date: Mar 2012
Location: North Georgia
Posts: 167
Customers not paying

The last time I started a fert and squirt company in 08 we got to 250 customers in 8 months and had a 96 percent retention rate. This year I started another business and the retention rate in about 75%. I have been de-activating customers left and right this time around. The only variable that has changed is that last time we left free estimates on streets that I wanted to get customers and then called them to explain why we left the estimate which is the old school way but it opened a dialogue and worked well. This go around I hired people to go door to door and they got more sales but about two thirds just didn't pay. Do my conclusion is that door to door doesn't get the same quality customer that the previous way did. Does anyone else have this problem. I think that the economy and uncertainty has come into play being that 2012 isn't 2008. Has anyone else dealt with this?
Reply With Quote
  #2  
Old 09-13-2012, 01:12 AM
GALAWN GALAWN is offline
LawnSite Member
 
Join Date: Mar 2012
Location: North Georgia
Posts: 167
Sorry not two thirds but about a quarter didn't pay.
Reply With Quote
  #3  
Old 09-13-2012, 01:29 AM
sdk1959 sdk1959 is offline
LawnSite Senior Member
 
Join Date: Dec 2008
Location: Bensalem, Pennsylvania
Posts: 909
Quote:
Originally Posted by GALAWN View Post
The last time I started a fert and squirt company in 08 we got to 250 customers in 8 months and had a 96 percent retention rate. This year I started another business and the retention rate in about 75%. I have been de-activating customers left and right this time around. The only variable that has changed is that last time we left free estimates on streets that I wanted to get customers and then called them to explain why we left the estimate which is the old school way but it opened a dialogue and worked well. This go around I hired people to go door to door and they got more sales but about two thirds just didn't pay. Do my conclusion is that door to door doesn't get the same quality customer that the previous way did. Does anyone else have this problem. I think that the economy and uncertainty has come into play being that 2012 isn't 2008. Has anyone else dealt with this?
As someone with sales experience there is a big difference between the hard sell (strong persuasion, talking at the customer, not listening)) and the soft sell (gentle persuasion listening to the customer concerns).

With the hard sell there is a much higher percentage of buyer's remorse.
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Moose River Media
All times are GMT -4. The time now is 02:01 AM.

Page generated in 0.06866 seconds with 9 queries