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Old 09-09-2012, 06:29 AM
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123hotdog 123hotdog is offline
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Yellow Pages

Anybody wanna share what their first five years in the yellow pages was like? I've been in there for two years and only gotten two long term customers from it. The add is costing my $631 each year. Its a business card size add. I get more calls asking if we're hiring or people selling junk than anything else. I am an owner operator with an excellent retention rate. My number one problem is getting the initial business. Any shared experiences would be great.
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Old 09-09-2012, 09:18 AM
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Ticolawnllc Ticolawnllc is offline
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Yellow Pages

Yellow pages are a dead end. They used to be the only show in town. This thing called the Internet came around and if you don't have a web page and advertise on google yahoo or bing you are wasting your money
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Old 09-09-2012, 09:21 AM
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YP is used to thin trees and hold down trash cans.
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Old 09-09-2012, 09:48 AM
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ringahding ringahding is offline
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There are still paper campaigns that can be effective, but sir the phone book is dead.
The past two seasons percentage arrow has pointed towards the sky for us, since I built our company site.
Business cards are very effective when pointing potential clients to something, like a company website. This is where you can showcase your company on a much larger scale.

Getting back to your question....my experience with the phone book was the BIGGEST reason I built our site...
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Old 09-09-2012, 10:43 AM
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Your better off taking the 600+ money you spend on the phone book and using it towards a 2 year membership to a BNI referral group.


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Old 09-11-2012, 10:28 PM
rmarks rmarks is offline
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I literally ONLY got one account from $1200 in YP adds and she screwed me for another $600 i added a website and google adwords and have gotten 6 new accounts in a month or less
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Old 09-12-2012, 06:17 PM
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94gt331 94gt331 is offline
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Phone books are coming to an end. I quit them 2 years okay. I was spending about $800 a year. I have so much word of mouth phone book ads was a waste of money.
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Old 09-13-2012, 10:44 AM
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What about just being listed in the phone book? That doesn't cost much and older people who still use the phone book can find you if they hear your name somewhere.
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Old 09-13-2012, 06:18 PM
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Quote:
Originally Posted by Durabird02 View Post
What about just being listed in the phone book? That doesn't cost much and older people who still use the phone book can find you if they hear your name somewhere.
How many pages of lawn and landscape in your town YP? Unless your name is" AAAAAAAAAAAAAAAA billy bobs lawn service "you are unlikely to be the first one called. Put your marketing dollars where they will do some good.
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Old 09-14-2012, 08:24 AM
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Durabird02 Durabird02 is offline
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I think it is a good idea to be listed, just so someone can find you if they remember your name but don't know your number. I'm not talking about spending $800-1000/year, i mean just being listed for $50/year. A lot of older people do not use the internet and still flip through the yellowpages. A website is ideal though.
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