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Old 09-08-2012, 05:17 PM
HazellLawnCare HazellLawnCare is offline
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Average income per customer

What is your average income per customer for doing fert and pesticide apps and aerations? I know this number will hugely vary from area to area not only because of the square footage per customer but also just because of the higher and lower prices in different regions of the country.

I used to have a pretty good sized lawn business and know what my number was, I am just curious as to what others say. I am considering starting a lawn business again where I am at but will only be doing fert and pesticide apps and aerations.
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Old 09-08-2012, 05:28 PM
HazellLawnCare HazellLawnCare is offline
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I know someone is going to jump on here and tell me the first thing I need to do is get my license and insurance. I have looked into these things and will not pursue this any farther without having all of this in place first. Don't forget I've been here before this isn't my first rodeo.
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Old 09-09-2012, 10:42 AM
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RigglePLC RigglePLC is online now
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Retired now, but a big company I heard about charged $22 per stop and 6 dollars per 1000 sqft. does that help?
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Old 09-09-2012, 11:49 AM
hackitdown hackitdown is offline
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I'm also very curios. It seems like the prices around here are all over the place so it is hard to know where to set pricing. If you are paying a little less than $2 per 1000 sq/ft for granular fertilizer/weedcontrol, can you make enough profit if you charge $6 per 1000 sq/ft?
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Old 09-09-2012, 03:06 PM
HazellLawnCare HazellLawnCare is offline
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Hackit thats exactly what I'm thinking. Just seeing what others are doing.
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Old 09-09-2012, 03:54 PM
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rcreech rcreech is offline
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Too many variables.

Lawn Size
Input costs
Overhead costs
Amount of lawns
Buying power
Region

We can charge a lot less per k then most for many of the reasons above.

Guys in NY charge 2x more then us because they have to so they can make a profit.

We charge half as much as them and our margins may b the same.

Know your market and costs and make a profit.

Smaller lawns we r at $8-10 per k
Larger lawns we are at $3 per k

The more lawns u do the more u can spread ur overhead costs, gain buying power and work more efficiently

Prob no real answer to ur question

Only u will know the answer to ur question after time.

Our avg client spends about $400 per season on apps.
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Old 09-09-2012, 06:22 PM
grassmasterswilson grassmasterswilson is offline
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No real answer you will get. People do if fervent number of apps. What does your program include? I have lawns from 5k up to 40+k. So my average per customer could be anywhere from 330-1200 not including aeration, seed, insect, or disease.
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Old 09-10-2012, 08:49 AM
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Efficiency Efficiency is offline
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Ive told clients before we wont touch anyone who doesnt spend $250 per year with us, apps only. Maintenance is going to be $1k a month going forward
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Old 09-10-2012, 09:25 AM
hackitdown hackitdown is offline
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We are getting somewhere. The local markets will dictate rates, but at least we have some examples to build on.

Rcreech charges from $3 to $10 per 1000 sq/ft.
RigglePLC saw $22 per stop and 6 dollars per 1000 sqft
I was thinking $6 per k.

Anyone else? What are the big companies charging? Around here Trugreen and Scotts seem to be the dominant competitors.
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Old 09-10-2012, 10:07 AM
HazellLawnCare HazellLawnCare is offline
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Riggle I like your formula. Where I live the lawns are for the most part fairly small. A minimum stop fee plus so much per 1000ft may be the way to go.

If I do this I will be starting fairly small. I have a very good full time job but I have a bunch of free time. Call me sick but I enjoy this work and I can make a little money doing it. The only real investment I would have would be a skid sprayer and insurance. The main thing is will I bring in enough money to justify these two the first couple of years.
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