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Old 12-06-2013, 03:41 PM
getdown getdown is offline
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Location: Florida
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Timing of Postcards and Rounds

Hi Guys,

I asked this question in the Florida section but was unsure if this was a better place to ask it (Moderators?)...


Anyways:

When do you all start to send out post cards for spring season?...I know timing is everything (Florida responses are probably more pertinent to me since I'm in Florida)...


Also:

Do you find it more effective to put out several rounds of mail to a more concentrated audience, or maybe just 1 or 2 to a more widespread audience...basically, should I pound a five large, wealthy neighborhoods three times each, or should I hit all the middle class+ neighborhoods in the area just once?

I'm sending out approximately 10,000 postcards and oversized postcards this season...

My initial thoughts were to send round one the last week of February, Round 2 the third week of March, and Round 3 the second round of April...


Thanks!!!
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Old 12-06-2013, 09:40 PM
getdown getdown is offline
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Old 12-07-2013, 12:23 AM
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BlazersandWildcats2009 BlazersandWildcats2009 is offline
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From my understanding, your timing is about correct. I've been seeing a lot of people do marketing in Late winter, early spring, and some all year long. I'm going Mid February through Early May, same areas over, over, and over a third time. Then again over and over again before Fall.
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Old 12-07-2013, 03:09 PM
Middle Tennessee Lawn Middle Tennessee Lawn is offline
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Hers in TN we send them out on first Thursday in March and again last week in March works good and rate is higher if they receive on Saturdays thats why out on Thurs.
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Old 12-07-2013, 04:53 PM
getdown getdown is offline
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Originally Posted by Middle Tennessee Lawn View Post
Hers in TN we send them out on first Thursday in March and again last week in March works good and rate is higher if they receive on Saturdays thats why out on Thurs.
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Cool thank you! What do you mean the rate is higher on Saturdays?
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Old 12-07-2013, 06:22 PM
Middle Tennessee Lawn Middle Tennessee Lawn is offline
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Cool thank you! What do you mean the rate is higher on Saturdays?
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It has to do with mind set of homeowners through the week many are focused on work and kids activities and on Sat and Sun they think about home improvements etc more.
Mondays for 30 years have always been the highest call volume days for us because they sat around over weekend and thought of things they need to have done.
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Old 12-07-2013, 09:15 PM
getdown getdown is offline
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Quote:
Originally Posted by Middle Tennessee Lawn View Post
It has to do with mind set of homeowners through the week many are focused on work and kids activities and on Sat and Sun they think about home improvements etc more.
Mondays for 30 years have always been the highest call volume days for us because they sat around over weekend and thought of things they need to have done.
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Ahhh good thinking! Basically during the grind of the week customers are stressed but on the weekend they are outside and more relaxed...willing to part way with their money a little bit more for things regarded as leisure purchases! Right on!
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