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Old 01-31-2003, 02:09 PM
precisionlawn's Avatar
precisionlawn precisionlawn is offline
LawnSite Senior Member
Join Date: Dec 2002
Location: chicagoland area
Posts: 254
Samples of sales letters

I'm having alot of trouble throwing together a sales letter to gain more accounts. This will be my first year in this business, and i know some of you have been doing this a lifetime. Do any of you guys use sales letters? If you do can you show me them, just so i can get ideas of what and what not to put in mine. Even if you dont have one, can you give me ideas of what to put in there, and also what NOT to put in there. Thank you
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Old 01-31-2003, 08:49 PM
Fantasy Lawns's Avatar
Fantasy Lawns Fantasy Lawns is offline
LawnSite Bronze Member
Join Date: Jan 2001
Location: Space Coast
Posts: 1,914
Property Manager or Agent:

Fantasy Lawns would like to be considered for any Lawn & Landscape Maintenance bids concerning Properties in your Portfolio. If you are accepting bids this Spring or in the Future, please contact us by phone, e-mail or fax, any questions or bid package for any property, after all estimates are competitive and free

Our Local County Licenses is # 009730540, Federal Tax EIN # 59-3420701. We carry Liability Insurance for $1,000,000.00. Our friendly Staff is always available for any questions or request; our Uniformed Employees are Courteous, Well kept & Covered with Workman's Comp.

We are able to provide Lawn & Landscape Maintenance from Single Unit Homes & Buildings, Condominiums, Apartments or Multiple Residential Housing Communities.

We offer from Basic to Full Lawn & Landscape Maintenance, Flower Beds, Palm & Tree Trimming, Pest Control, Fertilization Programs, Irrigation Repairs as well as Landscape Installations.

We have available Commercial Property References from a variety of Local Commercial & Premium Residential Customers.

Please visit our site on the Web at for samples of our work as well as complete descriptions of our services.

Office: 321-454-0906 Fax: 321-454-2288

We send this out to all the PM's in the Yellow pages each Spring .... n have other's for Hotels-Resort- etc

" Think I'll Come Back Here ....... From
Time to Time ...... Every Now n' Then

Fantasy Lawns. Com
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Old 01-31-2003, 09:19 PM
Clay Clay is offline
LawnSite Member
Join Date: Dec 2002
Location: Brookings, OR
Posts: 236
1... Get Attention
2... Show People an Advantage
3... Prove It
4... Persuade People To GRASP This Advantage
5... Ask For Action

These are your basic steps for formatting your letter...

Timing is very important in marketing, but if you can write a great sales letter, they will hold onto it until the timing is right...

Always highlight your "Unique Selling Proposition" and make sure you answer the most important customer question in advertising... "What's in it for me????"

Good Luck, Clay

PS... I helped Tom at "Everything Green" in Virginia write his sales letter and I think he is rather pleased... Ask him what he thinks at

If nothing seems to please a customer, simply give 'em more of it! :-)
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