The Green Industry's Resource Center

Old 01-08-2013, 11:55 AM
RonWin RonWin is offline
LawnSite Senior Member
Join Date: Jan 2012
Location: Albany, NY
Posts: 634
Already thining about next year and how to increase my customer base

Started up the lawn care business this year and did alright. This year i want to be able to mow 5+ days a week. I have no problem at all with working 7 days a week; infact i would love to have that much business. I have a new snappers50x, 2012 haulmark enclosed 6x12 passport (i want to upgrade already to 7n1/2-18-20), 09 f250 reg cab (am plowing currently with 8' fisher hd ht straight blade), 3 back pack blowers (1 echo 770), 2 trimmers, 2 hedgers, billy goat walk behind blower 13hp and various hand tools. I did ok this year but only really had about 8-10 full time accounts with numerous one-few time only jobs. I have gotten myself into the million dollar neighborhood for lawncare and plowing but i want to take over and continue to do great work while maintaining a professional price line. I could easily low ball and reap all the business but after reading numerous hours or how stupid that is and disrespectful, not to mention a failure strategy in the long run, i am unwilling to do that. I want to have a good industry standard as far as price goes, while being competitive. Anyway, when should i be advertising, how should i be advertising, and what should i realistically believe i can net in as far as new clientel? I have had some luck with lawn signs (put out less than 10 for fall cleanups and got 4 people call and made good $ on 3 of those calls (4th was a cheapo)). I have had some luck with the penny saver ( dont let the name fool you, it costed about 175) and made all the money back and then some (while netting 2-3 potential customers for next year). I dont mind back breaking work, as sick as it sounds i enjoy a honest hard days work. I started out last year and i really want to be able to charge what work is worth and be loaded with as much if not more than i can handle. I did the door hanger thing and i did not receive that many calls, compared to the amount i handed out. The 2-3% return rate was for sure on the door hangers. I am thinking about the knock and talk this year but am unsure of when i should get out there and do it. I am chomping at the bit but am sure that mr. doctor and dont want to hear about how i am interested in cutting their lawn when it has 2' of snow still on it and all they want to do is ski. I guess what i am trying to get at is that i am highly motivated and have the equipment to operate to go along with it. I am thinking about getting some new equipment this year (walk behind edger, bigger trailer, walk behind aerator, ect.) but need more business to do so. Lemme know what you guys t hink i should be doing NOW and in the near future to be able to grasp a well balanced customer base. Thanks!

Last edited by RonWin; 01-08-2013 at 12:00 PM.
Reply With Quote
Old 01-08-2013, 12:06 PM
RonWin RonWin is offline
LawnSite Senior Member
Join Date: Jan 2012
Location: Albany, NY
Posts: 634
Btw, forgot to mention, i work with the state at night (5-11pm) 4 nights a week from mar.-dec. , i make pretty good money but i would love to be able to have so much business that i could go fulltime, that is why i havent been able to go nuts with the advertisement during the season but want to make preparations now so that i have no running around to do come closer to the season. I hear early march is start time for advertising? is this correct? I would like to continue with resi's only, but would not shy away from commercial props.
Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Layout Style:

Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2016, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Grand View Media
All times are GMT -4. The time now is 07:07 AM.

Page generated in 0.06313 seconds with 8 queries