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  #21  
Old 02-27-2013, 07:27 PM
WillisLawnCare WillisLawnCare is offline
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Join Date: Feb 2013
Location: Alexandria, LA
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To those posting about personalized letters, are you guys talking about individually hand writing each letter and putting a stamp on it and mailing it? If so, how time consuming is that? If that's not what you're talking about then what is the term wrap aloes referring to? And how do you go about getting the addresses of the neighborhoods you advertise to?
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  #22  
Old 02-27-2013, 08:02 PM
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JContracting JContracting is offline
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Join Date: Oct 2011
Location: Champlin, MN
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Googlw eddm and your address questions are answered. For my letters to existing clients, they are typed and have the company logo on it also. They're professionally written also. Not some crappy write up letter a 2nd grader. This is where learning business letter techniques comes into play.
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  #23  
Old 02-27-2013, 09:00 PM
whiffyspark whiffyspark is online now
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Join Date: Jul 2011
Location: Chesapeake beach
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Quote:
Originally Posted by Kelly's Landscaping View Post
You want a higher rate of return a personally addressed letter is more effective than a post card. When we did the intensely time consuming letters we saw rates of return as high as 7% and as whole we signed up lawns at a rate greater then 1%. By the end of our second spring we had sent out probably 7500 letters and had close to 130 accounts from nothing 2 years prior.

The post cards had significantly reduced rates seldom better then 1.5% rate of return and as the years passed and the competition became more intense and the internet more a factor those rates tanked bellow .5%. But they are easier to make and send out and they were cheaper so 6000-8000 a year was normal. And we didn't burn out a 500-700 dollar printer every 24 months.
Have an example of your letter? I'm labeling addresses as a type; haven't got to the letter yet.
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