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Old 03-01-2013, 10:27 PM
Dave does lawns Dave does lawns is offline
LawnSite Senior Member
Join Date: Apr 2010
Posts: 260
Calling all ADWORDS pro's

I cannot for the life of me figure out why i can only have an ad title half the size of all my competition.

I am maxed out with this:
Residential Snow Removal
Competition has this:
Ice Virus - Unbelievable Trick to Remove ICE Virus -

Keyword is ice removal
David Long
Dave Does Lawns Ltd.
Lawn Care & Yard Maintenance Services In Edmonton Alberta
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Old 03-01-2013, 11:29 PM
tonygreek's Avatar
tonygreek tonygreek is offline
LawnSite Gold Member
Join Date: Aug 2004
Location: Lancaster, PA
Posts: 3,283
At least you're learning how not to throw money away with broad keyword matching as your "competition" is using the shotgun approach to sell anti-virus software. lol

Re: the longer title, I have quite a few of these and they do convert better. Adwords made changes a year or so ago that boost ads to a longer title by moving the first description line up to the title. To get this privilege, you need to hit the quality score that puts the ad above the organic results. So, when I say that they convert better, it's both due to the placement and the visual look that more closely mimics the organic results.
I know lawn & landscape marketing, branding, and web strategy. I'm not anonymous, I just don't self-promote.
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