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Old 02-06-2013, 03:11 PM
CollegeMowers CollegeMowers is offline
LawnSite Member
Join Date: Jan 2008
Location: Bend, Oregon
Posts: 115
Direct mail. Share real statistics

I want to hear everyone's success/failure with direct mail. I have not seen an accurate thread on this and feel it would help us all. Please follow the following format when replying.:

1.) How many postcards were mailed (total pieces mailed. I.e. 9K)
2.) Median value of homes (i.e. $250K +)
3.) How many mailings were sent (i.e. 3 mailings of 3K postcards)
4.) What size of postcard was used (i.e. 4x6)
5.) What was your offer (i.e. 2 FREE services, 10% off, etc...)
6.) When did you send out each mailing (i.e. Feb 30, march 15, April 1)
7.) How many people responded (i.e. 30 calls)
8.) How many new accounts signed up (i.e. 4-5 new accounts)
9.) What was the biggest single factor to your success or failure?

This should help us all be more successful.
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Old 02-07-2013, 12:53 AM
New2TheGreenIndustry New2TheGreenIndustry is online now
LawnSite Senior Member
Join Date: Feb 2008
Location: GA
Posts: 802
5k postcards
Homes over $250k
Two drops of 2500 spaced two weeks apart
Offered 50% off first month service or 15% off pine straw or mulch
Mailed March 15 & April 1st
About 6 calls total
One aeration, one small pine straw job, and two regular mow accts
Biggest failure? Not sure...could have made more drops to same houses, but at what benefit I'll never know.

I spent over 2k on the postcard campaign and overall it was a bust. If not for one mow acct that is still one of my best customers. There has been a little residual benefit in that the two mow accts have generated a handful of additional leads.

Would I do it again? Mmm, not anytime soon. I'm building a website in hopes they find me, and possibly an Adwords campaign this spring. I've had two calls from the website in just a month, and we haven't even started to get ramped up yet. So that's promising.
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