Register free!
Search
 
     

The Green Industry's Resource Center


Click for Weather
View Poll Results: Best week to send out marketing materials?
3 weeks before first mowing 3 37.50%
2 weeks before first mowing 4 50.00%
1 week before first mowing 0 0%
Week of first mowing 1 12.50%
1 week after first mowing 0 0%
2 weeks after first mowing 0 0%
Voters: 8. You may not vote on this poll

Reply
 
Thread Tools Display Modes
  #1  
Old 02-28-2013, 06:00 PM
dnc19694339 dnc19694339 is offline
LawnSite Member
 
Join Date: Jan 2009
Posts: 208
Best week to send out marketing materials?

When do you think is the best week?

Because we all live in different climates I will use the first mowing week as the base.

3 weeks before first mowing
2 weeks before first mowing
1 week before first mowing
Week of first mowing
Week after first mowing
2 weeks after first mowing
Reply With Quote
  #2  
Old 02-28-2013, 07:27 PM
dnc19694339 dnc19694339 is offline
LawnSite Member
 
Join Date: Jan 2009
Posts: 208
I voted 2 weeks before first mow because that is what I have always done, but I have been told the best time to market is when your customers have need.

I would think that they wont have need until the grass needs to be cut right?\


Feedback?
Reply With Quote
  #3  
Old 02-28-2013, 07:49 PM
georgialawn88 georgialawn88 is offline
LawnSite Senior Member
 
Join Date: Apr 2012
Location: atlanta georgia
Posts: 884
it sucks because you need pre-m put out early but customers dont get it. so by the time they sign up pre-m has passed and your chasing weeds. so prob first week of mowing but i wish it was a month before mowing
Reply With Quote
  #4  
Old 03-01-2013, 11:57 AM
dnc19694339 dnc19694339 is offline
LawnSite Member
 
Join Date: Jan 2009
Posts: 208
Its a tough decision to make, because if you are trying to market to customers that already have a lawn service then you want to get your ads out as early as possible.

I know I send out my renewal letters about 6-7 weeks before first mow and require them to be returned within 2-3 weeks, so most lawns are already locked up by the time I send out my marketing materials.

UGGGHHH ! Our window to pick up new lawns is so small if you are off by a week or two it could make a huge difference in your response rates.
Reply With Quote
  #5  
Old 03-01-2013, 12:05 PM
Efficiency's Avatar
Efficiency Efficiency is offline
LawnSite Senior Member
 
Join Date: Apr 2011
Location: zone 6
Posts: 986
Do some the entire window plus some on either end.
Posted via Mobile Device
Reply With Quote
  #6  
Old 03-01-2013, 12:09 PM
dnc19694339 dnc19694339 is offline
LawnSite Member
 
Join Date: Jan 2009
Posts: 208
Quote:
Originally Posted by Efficiency View Post
Do some the entire window plus some on either end.
Posted via Mobile Device

Yes $$$$$$$$
Reply With Quote
  #7  
Old 03-02-2013, 10:47 AM
Holleywood Holleywood is offline
LawnSite Member
 
Join Date: Feb 2013
Location: Grove city Ohio
Posts: 52
normally about 2 weeks before mowing
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump





Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Copyright ©1998 - 2012, LawnSite.comô - Moose River Media
All times are GMT -4. The time now is 03:13 AM.

Page generated in 0.08548 seconds with 8 queries