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  #1  
Old 02-28-2013, 11:24 PM
WillisLawnCare WillisLawnCare is offline
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Join Date: Feb 2013
Location: Alexandria, LA
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Can anyone explain EDDM to me?

I understand you select a route, pay for whatever it is to be sent and then pay at the post office.

But what do I put on my personalized envelopes? Nothing? Just a return address? What do I put to the potential client? Just, potential client? Or Our neighbor? Or what? I'm confused.

Also, I know you don't put a stamp, but where do you get something that thing that says you don't need a stamp?

Sorry if I sound ******ed, I'm just not sure how it works, particularly the spot where the stamp goes. I have no clue what to put there or if I just leave it blank.

For all wondering I'm sending out 1700 post cards for 270. Hopefully I can yield a .75% response rate. If I can get 12 calls and close 7 clients I will be happy.
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  #2  
Old 03-01-2013, 09:52 AM
ncls ncls is offline
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Join Date: Mar 2007
Location: Cleveland, Ohio
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Start here. It explains everything.
https://www.usps.com/business/every-...irect-mail.htm
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  #3  
Old 03-01-2013, 11:35 AM
Joe Shooner Joe Shooner is offline
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Join Date: Jan 2003
Location: Cincinnati, OH
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OK, here's the deal.

With "traditional" or targeted direct mail, you have three basic costs:
- the mailing material (let's say postcards)
- the mailing list + the labor involved in addressing the postcards
- postage. If you mail them first class, you'd pay $0.46 for most oversized postcards, or if you pay a mailing house to "presort" them you'll get that down to maybe $0.24-26/piece.

So, three cost centers.

With EDDM, you eliminate the step of getting a mailing list and addressing the cards. Instead, you pick out carrier routes on the USPS website. This gives you the option to pick very tight geographic areas. The website gives you a count, and then it spits out some paperwork for you.

You take that paperwork plus your postcards to the local USPS branch that delivers to the areas you want to mail to, pay your postage, drop off the cards and they deliver them for $0.16/piece. Pretty slick.

Now, here's the things to keep in mind:

- when you pick your routes, you have to take the whole route. This means that if there's a bunch of apartments on that route, you have to decide if you want to mail to apartments or skip that carrier route entirely.

- in that same vein, if you have active clients on that route, you're going to mail to them as well. This means you might confuse them, and it makes it tough to make an introductory offer without giving something to the active clients as well.

- you have to have your mailing piece set up correctly.
It needs to be what the USPS calls a "flat", which is a class of mail that is larger than a "letter". "Flat" size mail is the same class that includes catalogs, magazines, etc. Larger pieces. The size requirements for flats are kind of strange, and you'd be well advised to find a size/format that you know will qualify (like 6.5" x 9" postcards, or an unfolded 8.5" x 11" piece). Google "acceptable EDDM sizes", you'll find plenty of options.
Also, you need to have a generic address that says something like "Postal Customer" on it, and you'll need to print a generic postal permit indicia on the cards. YOU DO NOT NEED TO PUT INDIVIDUAL ADDRESSES ON THE CARDS. This is one of the big time/cost savings of the program.

I did a roundtable breakfast about this at GIE last fall. I've attached a quick cheat sheet I put together for that here. Please feel free to ask any questions, I'm somewhat familiar with the program.
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  #4  
Old 03-01-2013, 11:37 AM
Joe Shooner Joe Shooner is offline
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Join Date: Jan 2003
Location: Cincinnati, OH
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Once more, with the attachment.
Attached Images
File Type: pdf EDDMCheatSheet.pdf (738.2 KB, 59 views)
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  #5  
Old 03-01-2013, 03:56 PM
WillisLawnCare WillisLawnCare is offline
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Join Date: Feb 2013
Location: Alexandria, LA
Posts: 14
Okay I think I get it.

Just the things I'm blurry on:

I am doing postcards.

So do I need to put anything at all on the post cards, or just my advertisement? Do I need to put anything where the stamp goes? Do I need a return address?

I understand everything involved with the process except these questions.
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  #6  
Old 03-01-2013, 03:59 PM
HHlandscaping HHlandscaping is offline
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Join Date: Nov 2010
Location: West Trenton , NJ
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Check mine out thats what it has too look like I just sent them off today
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  #7  
Old 03-01-2013, 04:03 PM
whiffyspark whiffyspark is online now
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Join Date: Jul 2011
Location: Chesapeake beach
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Well of you're doing postcards they need to be larger than a traditional 4x6. They have to be over 6.5 inches. 7.5 x 9 is the smallest I believe.

For 4x6 you'd have to mail them with a stamp and return. Or prepaid postage
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  #8  
Old 03-01-2013, 04:33 PM
WillisLawnCare WillisLawnCare is offline
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Join Date: Feb 2013
Location: Alexandria, LA
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Okay now I get it! If I make my postcard in photoshop I just need to include that mark in the top right corner?
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  #9  
Old 03-01-2013, 04:48 PM
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grandview (2006) grandview (2006) is offline
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If your going to be having them printed then let them put the mailing info on it.
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  #10  
Old 03-01-2013, 05:59 PM
WillisLawnCare WillisLawnCare is offline
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Location: Alexandria, LA
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I'm not. I'm printing them myself.
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